| Q1.
Over the past 12 months, how many different perfumes have you worn? |
|
None
|
3
% |
|
Less than 3
|
56
% |
|
More than 3
|
41
% |
| Q2.
Where do you buy your perfume? |
|
In independent shops
|
17
% |
|
In duty-free
|
6
% |
|
In supermarkets
|
6
% |
|
In chains like Boots or Sephora
|
56
% |
|
In department stores
|
14
% |
| Q3.
Loyal or fickle? For you, there is... |
|
Only one perfume, you are very loyal.
|
21
% |
|
A selection of two or three perfumes, you like a change!
|
57
% |
|
A whole range: samples, new releases, you try them all!
|
22
% |
| Q4.
Who buys your perfume? |
|
You
|
75
% |
|
Your partner
|
9
% |
|
Your friends and family
|
16
% |
| Q5.
Once you have decided on a perfume, which other products do you go for? |
|
Soap or shower gel
|
20
% |
|
Body lotion
|
48
% |
|
Deodorant
|
11
% |
|
Candles
|
5
% |
|
Limited editions
|
15
% |
| Q6.
Who normally chooses your lover's fragrance? |
|
You
|
50
% |
|
Him
|
49
% |
|
His mother
|
1
% |
| Q7.
How much do you spend on perfume each year? |
|
Less than £100
|
53
% |
|
Between £100 and £200
|
37
% |
|
More than £200
|
9
% |
| Q8.
Who do you think should be the face of the next perfume for women? |
|
Gwyneth Paltrow
|
10
% |
|
Nicole Kidman
|
27
% |
|
Beyonce
|
14
% |
|
Judith Godrèche
|
6
% |
|
Madonna
|
5
% |
|
Julia Roberts
|
18
% |
|
Laetitia Casta
|
20
% |
| Q9.
Who do you think should be the face of the next perfume for men? |
|
Tom Cruise
|
23
% |
|
Brad Pitt
|
31
% |
|
Jude Law
|
6
% |
|
Johnny Depp
|
11
% |
|
Eminem
|
3
% |
|
Justin Timberlake
|
14
% |
|
Robbie Williams
|
12
% |
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