Top 5 rated articles
Bedtime stories: How to bond with your child
Advice for getting pregnant after 40
10 ways to make your eyes look bigger
When to end a relationship: 10 signs it's really over
The 10 sex toys for every saucy situation
Internet jobs: paid to spend the day on Facebook
Article in images

Profile of a Viral Marketing Manager


Internet Jobs  © webguerillas - Profile of a Viral Marketing Manager
Internet Jobs © webguerillas

Job Profile: Viral Marketing Manager
Would suit: creative person who can think and act strategically

What does the job of Viral Marketing Manager entail precisely?
I manage so-called viral marketing campaigns from the original idea to its implementation and its documentation at the end. Viral marketing means that social media are used to market an idea or a product. The core message spreads through networks of people like a virus. The Fan Club on Facebook is one of the simplest forms.

Why is it interesting?
The entire process is interesting. It starts with identifying the idea; I always try to find an idea that is worth passing on. That can be very exciting and a great challenge. Because only if the story is really worth telling will the ball start rolling and the campaign become effective.

What is the purpose of a Viral Marketing Manager?
I ensure that the image of a product or company is created and consolidated on the Internet. For me as Viral Marketing Manager, the aim of the campaign planning is to achieve good coverage, catch people’s attention and provide adequate topics for conversation.

What skills do you need for this job?
Be creative, be creative, be creative! The Viral Marketing Manager can and should have wild, off-the-wall ideas, combine them with a good feel for different groups of people and then implement them strategically.

How do you become a Viral Marketing Manager?
Besides a high online affinity, a degree in business management focusing on marketing can be helpful with the organizational and conceptual project work. But in principle, coming across from a different discipline is also possible. The important thing is to have a feel for trends and for the sorts of things different people are interested in.

Tips for people new to the occupation
I recommend suitable holiday reading: There are many exciting books to be found on the topic of “Viral Marketing” or social media in marketing.


Shila Meyer Behjat
Rank this page: 

Don't miss...
How To Wear White Jeans: Celebrity StyleCelebrity Men with Glasses
Kendall Jenner Style FileCelebrities Sit Courtside At Wimbledon
Latest… 24/10/2016
Women in Focus News
There's a Super Important Message Hidden Inside This Lavish Instagram Account's Posts
All Women in Focus news
Changing your name | How to change your name
Work for yourself - get your small business online
How to deal with redundancy
Registering and voting: everything you need to know
See all Women in Focus guides
Teaching kids about money
See all Women in Focus videos

Don't miss out!

...Join our newsletter
Get the sofeminine latest straight to your inbox
Find us on...