Rihanna dumped as face of Nivea due to party girl image? - Rihanna news

Connect
  •  
  •  
  •  
  •  
 in
OK
 
 
  What Mrs Doubtfire Taught Us About Being A Horrible ParentProof That Posh Spice Has The Best Sense Of HumourThe Worst Celebrity Interviews We Can't Bear To WatchWhy Lee Ryan Really Needs To Stop Being Famous NowTopless Celebrity Moments We're Grateful For

Rihanna dumped as face of Nivea due to party girl image?

Your friends use sofeminine, discover what they have read

Rihanna dumped as face of Nivea due to party girl image?

Rihanna has been dropped as the face of Nivea skincare company, reportedly because of her party girl image.
 - Rihanna dumped as face of Nivea due to party girl image?

Stefan Heidenreich, the new head of Nivea's parent company Beiersdorf, explained that the singer was axed because her behaviour is not appropriate for the brand.

He said: “The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability.’’

In reaction the Bad Gal singer has posted a series of scantily-clad sexy images on Twitter.

Squeezing her cleavage together and clutching a bucketful of an alcoholic cocktail, Rihanna unapologetically wrote alongside the photos: “Me being me”.

Clearly trying to show that she’s not bothered by the rebuff, Rihanna has been partying hard in her home country of Barbados.

The 24-year-old came back for the annual Crop Over carnival celebrations and was clearly happy to be home after spending several weeks partying on a luxury yacht off the coast of France and Italy.

Previously Rihanna had starred in a series of campaigns for Nivea, who also sponsored her Loud world tour last year.

Her hit California King Bed was used as the soundtrack to an advertisement for the brand and she also appeared in a series of print images marking Nivea’s 100th anniversary.

At the time, Nivea representative Markus Pinger said: "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans."

But since then the S&M hitmaker has come under fire for her hectic partying lifestyle and increasingly wayward activities.

Back in May she was admitted to hospital for exhaustion, where she posted a picture on Twitter of her arm hooked up to an intravenous drip.

She also was blasted for publishing photos of herself throwing money at half-naked female strippers.




Do you think Rihanna should have been dropped as the face of Nivea?
Yes - She's completely inappropriate as the face of the brand
No - I think Nivea are overreacting
Previous
Kate Middleton “stressed” by pressure to be picture perfectKate Middleton “stressed” by pressure to be picture perfect
 
Next
Ex-Corrie star Helen Flanagan goes for dramatic new lookEx-Corrie star Helen Flanagan goes for dramatic new look
Rank this page: 

More about Rihanna

Nicole Scherzinger claims she was asked to join Black Eyed Peas before Fergie
The Pussycat Doll also reveals she turned...
27/02/2013 - 16h00
Celebrities on Twitter: Love is in the air on Valentine's Day!
Harry Styles, Rihanna and co take to Twitter...
14/02/2013 - 18h30
Rihanna
Singer
born 20/02/1988
View the biography
View the photos
Grammys 2013: Rihanna cuddles up to Chris Brown four years after assault
The loved-up pair couldn't keep their hands...
11/02/2013 - 10h00
Chris Brown looks emotional after bumping into ex on night out with Rihanna
Karrueche Tran turned up at the exclusive...
05/02/2013 - 18h00
Grammy producers ban celebrity "nipples, buttocks and genital region"
The stars are warned that they will have...
08/02/2013 - 16h00
Rihanna confirms she's back with Chris Brown after "years of torment"
The Bajan singer has taken back the ex who...
31/01/2013 - 09h00

Official album

Celebrity hairstyles: Rihanna's hair historyCelebrity hairstyles: Rihanna's hair historyCelebrity hairstyles: Rihanna's hair historyCelebrity hairstyles: Rihanna's hair historyRihanna's hair in 2005Rihanna's hair in 2005
Rihanna's hair in 2006Rihanna's hair in 2007Rihanna's hair in 2007Rihanna's hair in 2007Rihanna's hair in 2007Rihanna's hair in 2007
The latest celebrity news
WATCH: The First Trailer For Gone Girl Is Here!
15/04/2014 - 12h25
Happy Birthday Emma Watson! Why Emma Is Our Ultimate Celebrity Crush
15/04/2014 - 10h10
Game of Thrones Season 4 Episode 2: The Lion and the Rose Recapped
14/04/2014 - 23h00
All celebrity news
Don't miss...
The Grammy Awards 2014SAG Awards 2014: Stars on the red carpet
Our favourite Jennifer Lawrence momentsBeauty & Brains: Female celebrities with degrees
Latest… 17/04/2014
Entertainment News
What Mrs Doubtfire Taught Us About Being A Horrible Parent
Happy 40th Birthday Victoria Beckham! Here's Proof That Posh Spice Has The Best Sense Of Humour
The Worst Celebrity Interviews We Can't Bear To Watch
Why Lee Ryan Really Needs To Stop Being Famous Now
All Entertainment news
 

Don't miss out!

...Join our newsletter
Get the sofeminine latest straight to your inbox
  OK
Find us on...
         

Copyright © 1999-2014 soFeminine.co.uk
This week: Food & Drink Special : recipes from A to Z, by country, by duration, by type - Surnames - E-cards
Axel Springer Group: Idealo.co.uk