Celebrity endorsements 2010

Celebrities really will sell anything. When they are not shifting copies of magazines or stroming up the charts (be it album, single or bill board) they are teaming up with brands to help boost their profile.

More recently celebs have been fronting their own campagins for self-endorsed products, have a peek at our selection of great endorsements for 2010.

		Beyonce released her first fragrance Heat.  The singer's scent is hot in more ways than one. Complaints to the Advertising Standards Agency caused the TV ad to be banned until after 7.30pm.
		Following in the steps of Katy Perry, Jessica Simpson and P. Diddy, Justin Bieber is the face of US Proactive spot cream. Though it is funny as Justin has a perfect pimple free face anyway, or is that just loads of foundation?
		It has been a busy year for Katie Price, a wedding, a new music release and not to be forgotten her product releases. Katie was less than dressed on three seperate occassions to promote her own brand offerings. Our favourite was when Katie looked glam wearing her Paradise book cover on a one piece.
		Katy Perry has had a great 2010. Marriage, a number one album and she released a perfume; Purr. Just like her playful personality the bottle is shaped like cat. Purr is avaliable in Selfridges.
		You may have spotted Pixie Lott on the side of a bus sporting a white moustache. Pixie was promoting Make Mine Milk to help increase the declining sales of the white stuff and encourage good health. Head over to the makeminemilk website to get a tash of your own.
		This year UK pop princes JLS teamed up with sexual health experts Durex to design their own condoms. Just Love Safe come in four different packages with Aston Merrygold, Marvin Humes, Jonathan "JB" Gill, and Oritsé Williams on the front... this is one endorsement we absolutely love.
		Sure Woman deodorant gurantees 48 hour protection and it was no surprise that they paired up with Alexandra Burke as she fronted the campaign with her catchy single All Night Long. She also advertised Nintendo DS with Olly Murs.
		Jennifer Aniston and perfume, why hadn't this already happened? I'm sure every woman would have wanted to smell like the girl next door, well they can now. Jennifer's debut perfume Lolavie is avaliable in Harrods.

Photo Credit: SIPA and 3 Monkeys Communication