BAAPS calls for advertising ban after PIP implant scandal
© Ablestock.com In light of the recent PIP breast implant scandal, estimated to be affecting 40,000 British women, BAAPS has demanded that government work harder to regulate measures that have fallen below an acceptable standard.
The association want government to recognise a new six-point-plan to help safeguard the public, including measures such as increased regulation of all types of implants, annual checks on surgeons and a ban on advertising that trivialises cosmetic procedures.
BAAPS president Fazel Fatah comments: ‘We are delighted with the government’s inquiry into the industry and put forward our own realistic proposals. The pendulum has swung too far and it is time for a change.’
Mr Fatah and the Association particularly admonishes the "unscrupulous marketing activities of many firms which take advantage of the young and the vulnerable"; caring only for profit, not the patient.
The programme wants to ban all advertising of surgerical procedures offered as prizes like 'Mummy makeovers' full stop, and will allow only physicians with proven track records to perform specialist procedures.
A revalidation exercise around products with a CE mark was also high on the agenda. The PIP implants at the centre of the scandal had a CE mark but were filled with non-medical grade silicone and still managed to slip through the net. BAAPS assures that the six-point plan would not allow this type of catastrophe to happen again.
To find out more visit the British Association of Aesthetic Plastic Surgeons website.