H&M and Sonia Rykiel president and artistic director Nathalie Rykiel (daughter of the designer, pictured left) have announced thier collaboration on two new collections.
Guest designing for winter 2009 and spring 2010, French designer Sonia Rykiel will become the latest in a now long line of designers to go highstreet through an H&M team up.
Since 2004, H&M featured specially designed collections by fashion luminaries Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçon and Matthew Williamson, as well as pop stars Madonna and Kylie Minogue.
Whilst past collections have focused more on womenswear, H&M are diverisfying their colllaborations beginning with exclusively designed Jimmy Choo shoes and bags - available in selected stores from 14th November.
The Sonia Rykiel winter collection for 2009, which launches on the 5th December, will see H&M extending the reach of their designer collaborations further into lingerie and related accessories. Next year’s spring collection will draw on Rykiel’s ‘Queen of Knit’ credentials with a range of iconic knitwear and more playful accessories.
“The Sonia Rykiel for H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.” said Nathalie Rykiel, president and artistic director of Sonia Rykiel
The lingerie collection will be available in H&M stores across the globe from 5th December and, in another H&M first, will also be seen in selected Sonia Rykiel boutiques internationally.
Check out H&M's regular collections as well as exclusive collaborations at www.hm.com
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