"I wanted to focus on photographs where people are happy and create a charity T-shirt that would become a staple of a person's wardrobe."
The Red Nose Day website has already sold out of all but two children's styles, The Beatles and Bunny (£5.99-£6.99). Head to your nearest branch of TK Maxx quickly to grab one of the remaining adult styles (priced £9.99 for the T-shirts and £14.99 for the vest). A host of celebrites are sporting the T-shirts both in the advertising campaign and in real life, including David Walliams, Josh Hartnett,
Claudia Schiffer and Keira Knightley. All the photography for the campaign as been taken by Mary McCartney. "It's a triple family effort" said Mary. "Because it's Stella's designs, my photography and Mum's photo on the T-shirt and my dad in the picture!"
Red Nose Day takes place on Friday March 13 and involves a veritable feast of celebrities including Kate Moss, Jamie Oliver and Ruby Wax. You can also bid on a range of Ab Fab outfits modelled by the irrepressible Jodi Harsh on
www.marketplace09.com. There is also a team of celebritries who have climbed Mount Kilamanjaro, including the likes of Chris Moyles, Denise Van Outen, Ronan Keating, Cheryl Cole, Kimberley Walsh, Gary Barlow and Alesha Dixon. See how they fared at
www.rednoseday.com.