Label profile: Burberry

© Burberry

Burberry is unquestionably a super brand.

As the label returned to London’s fashion calendar in September 2009 the fashion press went gaga.

Although the actual catwalk show took place on the penultimate day of London fashion Week, the buzz surrounding Burberry sent electrical waves around the fashion press even before the catwalk cover was pulled back for the first show of the week.

If you clasped one of Burberry’s swanky metal tickets you sat amongst Gwyneth, Liv and the like. But, alas, the ticket-less had to be content with the live blogging and tweeting of those inside.

And that they did, hanging onto the whispers of information that escaped from inside the Chelsea College of Art, tales of bonafide supermodels making an appearance on London’s catwalks and Victoria Beckham actually, maybe, cracking a smile.

Then there were the clothes - sumptuous, twisted chiffon in fresh shades of mint and icy lilac, lemony tailoring and shimmering silver trenches - lovingly lapped up and lauded by all and sundry.