1904 - Coco Chanel gets a starting job as a seamstress at a tailoring store.
1913 - Gabrielle “Coco” Chanel opens a hat shop on the Rue de Cambon in Paris and calls it Chanel Modes.
1921 - Chanel No.5 created.
1925 - Coco Chanel introduced her signature cardigan jacket.
1926 - The first ‘little black dress’ is created.
1957 - Chanel introduces the classic quilted bag with a chain shoulder strap.
1963 - Chanel won the Sunday Times International Fashion award, London.
1971 - Neiman Marcus honours Coco Chanel as the most influential designer of the 20th century.
1971 - Coco Chanel dies; her last collection received rave reviews.
1983 - Karl Lagerfeld is officially announced as the shop manager and head designer at the house of Chanel.
1990 - Chanel recognised as a global leader in the fragrance industry.
1999 - Sunglasses and eyeglasses line introduced.
2001 - Coco Mademoiselle by Chanel is launched.
2005 - Nicole Kidman face of Chanel No.5 stars in a three-minute commercial
2008 - Keira Knightley followed Kate Moss as the new face of Coco Mademoiselle.
2010 - Claudia Schiffer fronts the SS10 Chanel campaigns.
2011 - Blake Lively named as the new face of the 'Mademoiselle' Handbag line.