Inspirational women: Fleur McCree Wine Entrepreneur

Fleur McCree CV

   

© Little Beauty  - Fleur McCree CV
© Little Beauty


Fleur may be co-founder of the award winning VINULTRA and the Little Beauty brand, but it has taken a lot of hard work, determination and vision and for that Fleur McCree is truly inspirational.

Here is how she did it:

Fleur McCree– Co-owner
VINULTRA, Brand owner of Little Beauty

Education– 1988 - 1994:
Partial completion of Bachelor of Horticultural Science, Lincoln University, NZ.
Diploma in Viticulture at Nelson Marlborough Institute of Technology, NZ.
Bachelor of Business Studies, double major Marketing & Agribusiness, Massey University, NZ.

Career history – 1991 - 2008:
Grove Mill Wine Company  Responsible for communications, direct selling, event management and CRM.  Installed New Zealand’s first contemporary art gallery as part of the winery experience.   Proud to be part of one of New Zealand’s first wine companies, and one that went on to become the world’s first carbon neutral wine company.

Framingham Wine Company  Responsible for international and domestic marketing strategy.  Travelled internationally identifying and establishing global distribution relationships.  Helped designed the winery and tasting facilities as they are today. 

American Express  Many roles; Direct Marketing, Customer Communications, Product Management, Product Development, Re-engineering. 

2000 – 2002 – searched for a suitable vineyard site – one that had the attributes we considered important to produce wines with authenticity, individuality and style.

2003 – Started vineyard planting.

2007 – Completed vineyard planting.

2008 – VINULTRA and Little Beauty were born.  

2010 – Awarded Best Overall New Product, UK Harpers Wine & Spirits Design Awards.
Celebrated listings such as Claridges and Andrew Fairlie at Gleneagles.  

2010 - Awarded Gold at 2010 Mundus Vini International Wine Awards.




  
 


20/10/2010
Rank this page: 

Don't miss...
Christmas 2013: The best gift ideas for men18 Of The Best Celeb Eyebrow Transformations
Hot celebrity men in uniformTen men who you don’t want to marry
Latest… 24/07/2017
Women in Focus News
Guides
Videos
Turns Out Skipping Your Lunch Break Is Adding Some Serious Time Onto Your Working Year
This Woman Cut Her Husband's Balls Off Because She Refused To Have Morning Sex
Good News Gals! Someone Has Finally Created A Beer For Women
This Woman Was Forced To Breastfeed Standing Up On A Train After No One Offered Her A Seat
All Women in Focus news
Changing your name | How to change your name
Work for yourself - get your small business online
How to deal with redundancy
Registering and voting: everything you need to know
See all Women in Focus guides
The Shocking Moment An Airbnb Host Pushes His Guest Down The Stairs
See all Women in Focus videos
 

Don't miss out!

...Join our newsletter
Get the sofeminine latest straight to your inbox
  OK
Find us on...