© Paul Smith
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The boho-geek is an Internet buff with an independent business mind and an interest in fair trade.
He cares about his looks and uses beauty products, but only good ones. He's always in a hurry but he loves discovering new stuff, keeping abreast with the trends and shopping online.
He'll want to try organic skin cream and he's probably resorted to eye cream to freshen up and de-fatigue his chiselled fetaures! He's a big traveller. He has a cool, carefully-chosen wardrobe of Paul Smith shirts, Boss suits and dapper jackets.
Famous boho-geeks: Chris Martin, Jude Law, Orlando Bloom.
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