© Schwarzkopf

Permanent colour changes the natural pigmentation of the hair itself, using ammonia and oxidising agents.  The product penetrates the hair, causing an oxidation reaction, which permanently changes the hair’s colour. 

Can be applied to natural or coloured hair.

Advantages:  Ideal for a long-term change and covering grey.    

Disadvantages:  Permanent colour requires regular retouching at the roots, every four to six weeks, as hair grows around 1cm a month.   

Good to know:  Permanent colour in shades of blonde, strips the hair of its natural colour before changing the pigmentation permanently.  Light colours won’t cover grey hairs very successfully – just 30% of stray hairs and 50% of grey at the temples.   

*Permanent colour represents 80% of the market.

Colourist Christophe Robin, says “The 50s Old Hollywood look is so glamorous, and it’s come back round once again.  Think Marilyn Monroe, Brigitte Badot, Catherine Deneuve brought up to date by Uma Thurman, Nicole Kidman and Scarlet Johansson.  I’ve come up with the Sophisticated Blondes collection, to emphasise femininity with refined shades of blonde.”