If, like us, you collect beauty products by the buckeload(!) you’ll find yourself drawn to the organic ranges because you like the sound of natural products (and maybe even because of the ethical considerations too!)

But when is organic strictly organic, and how to distinguish between the different products out there (not all of which are necessarily what they seem)?

Organic make-up doesn’t contain conservatives such as parabenes, colouring agents or synthetic scents. Emulsions (containing water) are kept in airtight bottles and balms and oils (which don’t contain water) contain essential oils to conserve the product.

See our guide to organic labels and brands