We pounce on Samia, our first victim, as she was walking round Camden Market with her husband. She's got her heart set on a little leather jacket, while her husband Paul has just snapped up a pair of one-of-a-kind Adidas trainers.
This trendy couple are the sort of people who are always one step ahead of fashion trends because they're the ones who create them!
What are you into this season, Samia?
"We're trying not to follow fashion too strictly. We like unearthing new pieces that are going to be huge in a few months' time."
Samia's essential for this summer: Her trusty stilettos.
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