Centenary of the Hermès fashion house

 

© Hermès  - Centenary of the Hermès fashion house
© Hermès
After buying out his brother's shares in 1922, Emile-Maurice successfully diversified the Hermès label with the addition of belts, gloves, couture, jewellery, watch bracelets, travel bags, sports and driving accessories.

The innovative zip closure system attracted a lot of attention in a time when everyone was obsessed with speed, and the Hermès craftsmen who mastered the zip system used it on Mademoiselle Chanel's models.

Some of Hermès' most famous creations came about after the Great Depression of 1929: the Hermès diary, silver bracelet, riding jacket and riding gear soon became must-have items that were instantly recognisable as Hermès. The silk used for jockeys' jerseys was the inspiration for the iconic Hermès scarf. A factory that manufactures scarves alone was established in Lyon in 1937.

Hermès celebrated its centenary in 1937. Shops sprang up all over France (in Cannes and Biarritz in the south and Deauville in the north). The signature orange boxes and gift ribbon, along with the iconic horse and carriage of the Hermès logo, achieved international renown. Emile-Maurice Hermès died in 1951.




  
  

Fashion Editor
20/03/2009
Reader ranking:5/5 
Rank this page: 

Don't miss...
The best ideas for New Year's Eve worldwide!Famous Capricorns: Celebrities with Capricorn star sign
Ten men who you don’t want to marry Horoscope 2015: what’s in store for you in 2015?
Latest… 28/03/2017
Fashion News
Guides
Videos
We Are Very Confused About This ASOS Top
Gucci's Trying To Make Sock Sandals Happen & They're 100% Not Going To Happen
This Urban Outfitters Crop Top Is The Worst Thing That Ever Happened To Our Boobs
This Woman Was Sent Home From An Interview With Boots For Being Dressed 'Inappropriately'
All Fashion news
The Ultimate Style Advice For Women With Small Breasts
Delicate Work: How To Take Care Of Your Underwear
Style Advice All Petite Women Should Live By
Style Advice Women With Big Breasts Need To Know
See all Fashion guides
Meadham Kirchhoff catwalk video
See all Fashion videos
 

Don't miss out!

...Join our newsletter
Get the sofeminine latest straight to your inbox
  OK
Find us on...