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Your personal ad is a paragraph that you write to explain (and justify) your reasons for registering on the site. You fill irt with whatever information you choose to share with other users.
You:
The ad is one of the first selection criteria. It lets you present yourself briefly, in your own words. You're looking for a passionate bit of narration, and your only goal is to meet members of the opposite sex and maybe even start a relationship.
Use some humour and self-mockery, to persuade the male readers of your various qualities in just a few lines.
It's basically like recording your answerphone message: you know what you have to say, but you redo it 20 times!
If you're stuck for inspiration, take a look at some of the ads that people have posted online.
Him:
Through his photo, you can learn a lot about the guy you're most attracted to: whether he has a serious air about him or is just looking for a bit of fun. Men are much more explicit in their ads and their quest for a partner. Be shrewd and use your sixth sense to work out who could be the one for you.