Article Plan

The cult of the male sex symbol

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Test: Know your type - What type of man are you attracted to?    His body    Taking care of himself    Body hair    Male hang-ups - The player - The gent - The fun living guy

The man as a sex object - Men in ads - Saucy calendars - The Chippendales

Towards a new species... - The masculine revolution - Fitness craze - Men-only beauty salons

What do women think? - Your views

Ask the sociologist - Interview with Professor Kaufmann    The evolution of the modern man    What does all this mean for relationships?    What women think