Expect to hear "Because I'm worth it" in a Geordie accent this autumn: Cheryl Cole has signed a £500,000 contract with L'Oreal Paris.
The Girls Aloud singer and X Factor judge will front a major TV, billboard and magazine campaign for the French cosmetics giant, following in the footsteps of Beyoncé Knowles and Jennifer Aniston.
A source said: "Cheryl is a beautiful, sassy girl who is just perfect for this particular job. She is everything that young women aspire to. She has amazing skin and hair and had everything L'Oreal was looking for." The deal means Cheryl will no longer be able to experiment with her hair colour, but she's now gone back to brunette again after a flirtation with plum - branded "cheap" by celebrity stylist Lee Stafford, who said it "smacks of a home dye job." Never mind Cheryl - the folks at L'Oréal will give you plenty of sound advice.
Not to be outdone, Cheryl's bandmate Kimberley Walsh has also landed herself a deal to front New Look. A spokesperson for the high street chain said: "We always feature women who our customers tell us they like and relate to. Lily Allen was one of the girls and the way Alexa Chung styles herself goes down really well with our customers. And Kimberley Walsh is the girl our customer most wants to be."
Sarah Horrocks
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