Women Are Standing Up To Makeup Shaming And It's Brilliant

We're not ashamed to say it: we love makeup. We love buying makeup, we love experimenting with it, and we especaially love wearing it, but apparently some people think us women should be ashamed of ourselves for this simple choice. *rolls eyes* Well, they might want to take a look at #ThePowerofmakeup movement...

The brilliant campaign was started by Youtube blogger and make-up guru Nikkie de Jager after she became fed up of being shamed for wearing makeup.

She explains all in her video: "I've been noticing a lot lately that girls have been almost ashamed to say that they love make-up, cause nowadays, if you say that you love makeup, you either do it because you want to look good for boys, you do it because you're insecure, or you do it because you don't love yourself."

Go girl!

Nikkie showing half of her face full-on glam and the other half, makeup-free, raw and unedited. She used #KohGenDoPH's Aqua Foundation in 213 and #theBalmPh's Mary-Lou Luminizer to highlight. Check out @nikkietutorials' #ThePowerofMakeup on Youtube!

A photo posted by beautybarph (@beautybarph) on Jun 24, 2015 at 11:54pm PDT

We hear you Nikkie. Although there's a lot of pressure on women to look a certain way - and the makeup industry has played its part - the psychology behind it delves a lot deeper than 'I wear make up to attract men'. Frankly it's insulting.

Spoiler: a lot of women wear make up to look good for themselves, we know we do. Make up is fun and exciting and lets face it, make up is another form of creative expression. So to shut the haters down, here's to the women who are sticking it to makeup shamers.

#thepowerofmakeup

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Inspired by @nikkietutorials' Power of Makeup video that's gone viral (if you haven't already seen it, you should check it out), #AU #beautyvlogger and IT Girl @stephanielangemakeup created her own #Makeup #Transformation video using #Itcosmetics . We love the message these ladies are spreading: Makeup is an empowering form of #expression and an #art; at the end of the day, if it makes you more confident and happy, that is ALL that matters! #regram #beauty #empowerwomen #naturalbeauty #embraceit #thepowerofmakeup #beautifulbeforeANDafter

A photo posted by IT Cosmetics (@itcosmetics) on Jun 24, 2015 at 5:47pm PDT

I'm totally out of my comfort zone with this. I've never had "perfect" or "good" skin. I've struggled with acne, acne scars, and uneven skin tone for as long as I can remember. I almost never leave the house without any face makeup on and wearing makeup gives me confidence. It makes my insecurities disappear for a little while and I shouldn't be ashamed or embarrassed of that. Screw the "take a girl swimming on the first date" or "this is why I don't trust girls" nonsense. I wear makeup because it makes ME happy and that's all that matters 💁🏼 #thepowerofmakeup 💄 Thank you for the inspiration and confidence to do this @nikkietutorials 👏🏼

A photo posted by Alana (@alanababyyy) on Jun 24, 2015 at 10:15pm PDT

#thepowerofmakeup #makeup #redhead #redhair #ginger #tattoo #tattoos #girlswithtattoos #septum

A photo posted by Cassidy (@casslundy) on Jun 24, 2015 at 7:01pm PDT

Make up is beautiful. But underneath all that? That's where our true beauty lies. I believe we should all be judged based on our character and not the way we look. I mean, you're bombarded with messages everyday about how to contour this and how to get the perfect brow shape that... and you know what? At the end of the day we screenshot all these beautiful make up looks that we want to re-create - but shouldn't there be more? I have 26,000 followers...besides just inspiring someone to look better… I want to inspire people to feel better - to be better and just love themselves with every fiber of their own being. So this post is dedicated to my BAD BITCHES out there - YOU GO GIRL!!! 😂 (I was getting too emotional)

A photo posted by @glam.zilla on Jun 24, 2015 at 5:59pm PDT

I wanted to try this look for #ThePowerOfMakeup. I don't usually wear makeup, so I rarely think about its impact on my self-image. But when I saw my face, I realized that there are two very distinct, very split sides of my personality. And my makeup and hair here (or lack thereof) reflect those sides. I intentionally change which personality I present to the world by how I do my makeup. Makeup lets me transform into someone sexier, someone more confident, someone braver. I just did this to procrastinate doing this dishes, and now I'm all introspective... Woah.

A photo posted by @dannadoesindy on Jun 24, 2015 at 8:04pm PDT

#ThePowerOfMakeup

A photo posted by Heidi Michelle (@heidimolarius) on Jun 24, 2015 at 6:04pm PDT

If Harvey Dent had a daughter who wasn't so keen on being other people's daughter that would be me ahahha. Two-Face has always been one of my favorites from Batman. Idk why I just think he's cute.

A photo posted by Kat Loo (@hellobatty) on Jun 24, 2015 at 5:17pm PDT

Tylsänä sadeaamuna voi vähän leikkiä.. #thepowerofmakeup

A photo posted by Taija Nyholm (@tajjaijai) on Jun 25, 2015 at 1:02am PDT

#thepowerofmakeup

A photo posted by melody letfus (@melodyletfus) on Jun 24, 2015 at 11:52pm PDT

Stop makeup shaming! Makeup is an art that only enhances our true beauty. 💋 #ThePowerOfMakeup #NoFilter #NoShame @nikkietutorials

A photo posted by K A I T L Y N (@lekait_) on Jun 24, 2015 at 4:55pm PDT

Women have enough pressure already not to be picked apart for their personal decision to wear makeup or not. So we're saying if you want to wear makeup GO AHEAD GIRL. Don't? Then don't and be hella proud of yourself too.

Will you be joining the #thepowerofmakeup movement? Tweet us @sofeminineUK!

This article was written by Tolani Shoneye. Follow her on @tolly_t

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