Vegan make up by Urban Decay

Is this the most PC make up palette in the world? © Urban Decay

With a decidely earthy palette of eye shadows in aquamarine shades of Minx, Urb, and Gunmetal, and neutral hues Smog, Twice Baked and and Half Baked, all Vegan eye make up needs are well catered for. The travel size Primer Potion and Glide On eye pencil mean that (aside from the need for a great mascara) - the palette can transform eyes before being popped in an organic cotton Bag for Life.

As animal lovers at SoFeminine HQ we thought the cute packaging alone was impressive - but we're even happier to know that Urban Decay is catering for vegans in the beauty stakes.

As always the price is the best bit - it's totally affordable at £23 - so it's perfect for the financially challenged too. Thanks Urban Decay.

Available from selected Boots.