Haute couture, high art of French
fashion, pure luxury and Parisian chic, is the envy
of every other fashion capital. But the question on
French lips every season is the same: does haute couture
really have a future?
From fifteen or sixteen labels participating in Haute
Couture Fashion Week twenty years ago, today there are
just nine. Alongside prestige names like Dior, Chanel
and Christian Lacroix, new talent is emerging, in the
shape of Eymeric François, Christophe Josse and
Dupré Santabarbara, who are carving themselves
a niche in the tiny haute couture market, estimated
at just 300 possible clients worldwide. In other words,
they fight it out for the handful of privileged women,
who can afford to slip their bodies into the wisps of
designer imagination. And long may it continue.
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