TOWIE's Joey Essex robbed at knifepoint
''Obviously it’s an everyday occurrence for me to get asked for a picture when I'm walking down the street, and I got asked for a picture. I said, "Yeah, that’s cool," and then as I turned around they sort of just jumped me.
''As I got up I was sort of self-defending myself, and then they got the watch - they had a knife.''
Joey - who's known for his sometimes questionable but rather expensive fashion sense - thinks the men were envious of his luxurious lifestyle.
Joey, 21, told Daybreak: ''People notice who we are, sometimes they see us…I don’t know, it’s all to do with jealousy and things like that in the end. People just react in different ways I suppose.''
We hope Joey will be back to feeling Reem in no time...