Unlikely hunk adds to popularity of Great British Bake Off
Although he’s not your stereotypical TV heartthrob, baker James Morton is becoming somewhat of a pin-up on the Great British Bake Off.
The 21-year-old Glasgow University medical student, who has a penchant for geeky jumpers and horn-rimmed specs, has helped the show become one of the standout hits of summer TV.
The promising amateur baker is one of 12 contestants on the BBC2 cooking programme, which has defied the odds to pull in 4.5 million viewers in the third episode of the series that aired this week.
In the latest Great British Bake Off contestants had to produce three tarts - a French-style tarte tatin, treacle tart, and ‘show-stopper’ fruit tart, which were then evaluated by the show’s judges Mary Berry and Paul Hollywood.
With the audience numbers soaring, the show looks likely to beat the ratings of BBC1 - the corporation’s flagship channel - and ITV in its particular timeslot.
The recipe for success is partly due to its surprise star - and viewers’ darling - James, who was awarded the accolade of ‘star baker’ for his show-stopping tarts in this week’s episode.
Scores of fans have taken to Twitter and Facebook to discuss baking heartthrob James, who many believe is a sure contender to win the series.
One fan wrote on Twitter: “I’m in love with Great British Bake Off. Possibly more so [because of] the baking, jumper-wearing James. Happy Times.”
The young doctor-in-training has also found an unlikely fan base in the fashion industry, with The Times Style magazine tweeting: “Well done James. We think your tarts look like fashion on a plate! (and we love your tank top and glasses too!)”
Even presenter Mel Giedroyc commented on James’ signature Fair Isle knitted top as she congratulated him for winning the tart-off, much to the delight of viewers.
James, from Hillswick in the Shetland Islands, has confessed that he learnt to bake when he was a child.
He explained: “I used to go round to my gran’s house every day after school and bake apple pie and Victoria sponges and the occasional lemon meringue pie.”