Beyoncé 'whitened' for L'Oréal ad?

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Beyoncé Knowles' latest ad campaign for L'Oréal has kicked up something of a scandal for more than one reason.

It's alleged the singer sported a light strawberry blonde wig instead of her own hair in an ad for Feria hair dye...and if that wasn't enough, L'Oréal has now been accused of getting Photoshop-happy and 'whitening' Beyoncé's skin! 

The cosmetics giant denies altering any snaps of the singer. A rep said: "We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oréal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair colour."