Nike 'Here I Am' campaign supports women in sport

Nike is encouraging more women to to their trainers on through a pan-European marketing campaign called Here I Am. The idea is to put across the benefits of sport to women, get more ladies involved in sport and provoke debate about the coverage and place of women's sport. 

The campaign is fronted by athletes from Paula Radcliffe and Maria Sharapova to footballer Lianne Sanders, hurdler Perri Shakes-Drayton, snowboarder Zoe Gillings and dancer Kymberlee Jay.