The rather dishy James Franco (last seen on our screens as Harry Osborn in Spider Man), has been chosen by Frida Giannini as the face of Gucci's new men's fragrance (and her first for the Italian label), Gucci by Gucci. He joins Gucci by Gucci girls Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen.
Gucci by Gucci for men is set to hit shops this autumn.