Following the release of the female fragrance, Gucci by Gucci Pour Homme has now hit shops - and the Italian house has hired itself a hunky new face to front the scent.
American boy James Franco, best known for his role in Spiderman and his Emmy-nominated performance as James Dean in the biopic of the actor's life, had the right mix of sex appeal and rebellion for Gucci.
The 30-year-old will be the face of the very first masculine fragrance by Creative Director Frida Giannini. A mix of virile seduction and contemporary elegance, the sensual woody/cypress fragrance is the signature of the modern gent!
The stylish grey glass flacon is pure and designer, and carries the usual Gucci hallmarks: Guccio's signature in silver and the horse bit emblem.
Gucci by Gucci Pour Homme
£49 for 50ml at Harrods
Stockists: 020 7629 2716
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