Gap have launched their very first signature scent for women. Close is subtle sexy floral perfume that invites you to get just a little closer.
Close, the first fragrance overseen by Patrick Robinson, Gap’s EVP of design, is the latest step in his mission to redefine and modernize the high street brand.
“My team is constantly reworking our formula to keep Gap cool and relevant. That’s the most important thing to me,” says Robinson. “Being sexy is part of that lifestyle, and that was the first criteria for this fragrance. It had to be a sexy, sensual and beautiful perfume.”
This fresh, floral musk opens with distinctive topnotes: transparent, sparkling water accord, fresh almond blossom, and salty citrus accord that evokes fresh-from-the-shower skin.
“The salty part—that’s human nature, that’s how you get people close to you,” says Robinson. “The citrus part makes them stay.” At the heart of the fragrance, a bouquet of classic white flowers—spring freesia, jasmine petals, daphne, dewy stephanotis—maintains a sheer, almost invisible quality that is distinctly floral, yet simple and modern. Base notes of creamy sandalwood and nuzzly skin musk combine with light vanilla and a hint of amber to give warmth.
Created by the world-renowned fragrance house Givaudan and developed by Interparfums, Close owes its richness and depth to a handful of premium-quality natural ingredients. These include natural jasmine extract and Venezuelan tonka bean, plus a trademarked Benzoine and sustainable vanilla, both from Laos.
We love the transparent, egg-shape perfume bottle – it looks delicate and delicious and comes in a clear plexiglass box. Plus, as an unexpected bonus, it’s pretty inexpensive. Prices start at £5 – bargain!
GAP Close will be offered in three sizes:
100 ml. (£27.50)
50 ml (£19.50)
10 ml. (£5.00)
Close is in Gap stores nationwide from October 2009. For stockist information please call 0800 427 789.
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