Makeover Assistant

The story of Geza Schoen’s Escentric Molecules

Article in images
  

Perfumer Geza Schoen is creator of Escentric Molecules, a series of scents which have revolutionised fragrance. He talks to MARIAN BUCKLEY about his molecular mission.

 - The story of Geza Schoen’s Escentric Molecules
Geza Schoen is a Berlin-based perfumer, a man with an amazing nose and equally formidable nous. He was trained by Haarmann and Reimer and spent 12 years gaining experience in Argentina, Singapore, London and Paris. The story of his influential range of molecular scents began in 1990 when he isolated a single molecule, Iso E, an ingredient found in many commercial perfumes, but as Geza recalls, “I just fell in love with the way it smells on its own. I had smelled it in many perfumes before, but I had the idea then for a perfume with just one ingredient.”

In 1994, Geza Schoen was working on a project for Diesel and offered his Iso E scent to the sales rep.”He thought it was too way out even for Diesel,” Geza recalls with relief. Having established an enviable reputation within the industry, Geza became jaded by the marketing approach to perfume manufacturing. “What goes into the bottle can come as an after-thought,” he explains. “The industry works so quickly, they create a scent, market it, make it into as many versions as possible and dilute the original idea completely. It’s like being a chicken in a box producing eggs.”




Marian Buckley

 
  

Beauty Editor
20/05/2009
Reader ranking:5/5 
Rank this page: 

Don't miss...
#TreatYoSelf Haul: Beauty, Fashion & Everything In BetweenCute Tiny Tattoos: The Cutest Small Tattoos From Instagram
Next Season Makeup Trends We're Ready To Wear Makeover Assistant
Latest… 22/05/2015
Beauty News
Guides
Videos
Half And Half Hair Dye Ideas That Will Make You Want To Reach For The Hair Dye STAT
Bored With Your Ringlets? Here's How To Style Naturally Curly Hair
What Happens When You Let Your Boyfriend Do Your Makeup...
How To Get The Festival Look With Monofibre Hair Extensions
All Beauty news
Tips To Make Your Hair Grow Faster
Lowlights vs Highlights: Which Ones Are Right For You?
How to apply eyeliner: applying eyeliner
Make-up brushes: choosing and using different makeup brushes
See all Beauty guides
Erin O'Connor's everyday beauty tips
See all Beauty videos
 

Don't miss out!

...Join our newsletter
Get the sofeminine latest straight to your inbox
  OK
Find us on...