Gwyneth Paltrow face of new HUGO fragrance
Apparently the fragrance captures the unique feeling that a LBD can give a woman - making her feel "perfectly put together."
We're not sure how it does this, but needless to say if you're looking for someone perfectly put together then Oscar winner GP is it.
"Her effortless style, captivating beauty and remarkable achievements make her a true icon of female success."
Gwyneth Paltrow will soon be starring in the ad on TV, print and online.
We can't wait to get a whiff!