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Gwyneth Paltrow face of new HUGO fragrance

Ursula Dewey
By Ursula Dewey Published on 11 May 2012

Gwyneth Paltrow is an avid fan of the LBD - so it's no surprise that she's been hired as the face of new fragrance, Boss Nuit Pour Femme which has been inspired by the Little Black Dress.

Gwyneth Paltrow face of new HUGO fragrance

Apparently the fragrance captures the unique feeling that a LBD can give a woman - making her feel "perfectly put together."

We're not sure how it does this, but needless to say if you're looking for someone perfectly put together then Oscar winner GP is it.

The Global Marketing Director of HUGO BOSS Fragrances said: "We are delighted to welcome Gwyneth Paltrow to the HUGO BOSS family as the face of our new BOSS Black female signature scent."

"Her effortless style, captivating beauty and remarkable achievements make her a true icon of female success."
Gwyneth Paltrow will soon be starring in the ad on TV, print and online.

We can't wait to get a whiff!

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by Ursula Dewey