|
|
 |
23,2
million unique users in Europe in January 2008
0,62
million unique users on soFeminine.co.uk in January 2008
The auFeminin Group is the European leader for women's lifestyle
websites, with leading positions in the UK, France, Spain,
Italy and Germany. 621,5 million
pages with advertising were viewed in January 2008
: 376 million in France, 99,3 million in Italy,
78,5 million in Spain, 60,8 million in Germany
and 8,4 million in the UK. Most page impressions are
in the editorial sections of the site, with only 20% on the
discussion boards, which shows strong brand loyalty from our
readers.
soFeminine.co.uk is the #2 women’s site in the UK according to comScore MyMetrix (Jan 2008):
Leading women's
lifestyle sites on the Internet
auFeminin is the undisputed leader for women audience afinity : 81% of the readers are women (source Ipsos) and 90% of the page views are read by women.
soFeminine.co.uk
represents an exciting opportunity for advertisers.
Busy working
women
soFeminine readers are young women with busy lifestyles.
53% are aged between 21 and 34, 65% are professionals. Early-movers, 34% have bought goods over the Internet in the last 6 months.
(Source Ipsos).
auFeminin
for brand loyalty
Our constant quest for quality has paid off, with the European
audience demonstrating real brand loyalty. Readers search
the site for lifestyle information, advice and lively editorial
on a wide range of subjects. Advertising is another
format for this information, widely accepted by our readers.
|
