U2 Lead singer Bono announced a new initiative to fight AIDS, at the world economics conference in Switzerland yesterday. The initiative is called the Global Business Coalition on HIV/AIDS, and it will sell products under the name Red. American Express, Converse, Gap and Giorgio Armani have all joined Bono in the initiative and will be selling products from the Red line. A portion of the proceeds will be spent on fighting AIDS and malaria in Africa. American Express is creating an exclusive Red credit card, and hopes to distribute the cards to four million clients in the next three years. Converse will be creating a line of shoes made from African materials, while Gap will sell t-shirts made from African material, and Armani will design Red sunglasses. | 
