Music star Sean "Diddy" Combs is continuing to blaze a successful trail in the fashion and beauty world. After creating his popular and much-copied clothing line, he has now come up with a fragrance which is getting plenty of attention. Unforgivable for men has become the biggest-selling men's product since its launch last February. The product's million dollar weekly sales has convinced Diddy to develop a women's fragrance. Diddy spoke about this success in an interview with AllHipHop: "When we set out to create this fragrance, I wanted to revolutionise this industry. Mission accomplished." Diddy the businessman has mad epeople sit up and listen. After starting up his own record label, Bad Boy Entertainment, he created the Sean John clothing line, and has now opened a restaurant chain called Justin. | 
