Hip-hop star Nelly has signed a deal with Reebok to launch his own collection of shoes and accessories. The new collection is expected to be in stores in time for Christmas. For the artist, the decision came naturally: "I've always been into sneakers and throughout my career I've always wanted to have a signature pair of sneakers that truly reflect my personal style," the artist says. "It made the most sense for me to partner with Reebok because they fully understand and respect the culture of sports, music and entertainment."
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