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Beyonce, J-Lo & Kim Kardashian: The Celebs Loving The Rapunzel Hair Trend

Long hair: we all dream of it but the effort, time and tears it takes to actually grow it organically from our own roots makes us bored just thinking about, which is where extensions...

I Tried Derma FNS To See If It Would Banish My Acne Scarring

Facial scarring is the bane of anyone who's ever had the displeasure of suffering from acne's life. But thanks to advances in medical technology and some willing professionals...

What Is Hyaluronic Acid? We Ask The Experts!

Beauty trends come and go, but hyaluronic acid is a cosmetic staple that has managed to stand the test of time. But beyond simply being 'good for the skin', what do we really...

From 19 To 29: Adele's Amazing Beauty Evolution

Last night Adele won her, like, millionth Grammy and, as usual, she looked gorgeous whilst doing so. Only Adele could convey such grace whilst simultaneously yelling that she...

This Is Why You Should Be Mixing Sugar In Your Shampoo

It turns out Mary Poppins wasn't far off when she sang about 'a spoonful of sugar' making all the difference because apparently a bit of the sweet stuff is actually good for us...

20 Nail Art Designs On Pinterest That Are Getting Us Excited For Spring

We don't wanna go and jinx it but, have you noticed what's happening lately? It's gradually getting a little bit lighter outside every evening, which means Spring is on its way...

Does Toothpaste Really Work On Spots? We Asked The Experts

Gigi Hadid swears by it. Amanda Seyfried is a fan. But does putting toothpaste on your spots really rid your skin of those pesky blemishes? We spoke to two expert dermatologists...

This Non-surgical Boob Lift Is Everything Your T*ts Could Ever Want

When it comes to skincare, we moisturise our legs, scrub our lips, treat our oily T-zones. But what about our breasts? Don't they deserve some love too? We decided to give our...

L'Oréal Are Launching A Beauty And The Beast Makeup Collection And We're Hyped

Listen up Disney fans, we've got a reason good enough to quit your plush toy collecting habit and save those pennies, and it comes in the form of a Beauty And The Beast makeup...

Why Oh Why Are Beauty Vloggers Using CONDOMS To Apply Their Makeup?

Condoms - the sheath-shaped rubber sock used during sex to reduce the probability of pregnancy and STIs - are the latest must-have make-up bag item, according to a handful of...

From Jo To Joanne: The Many Faces Of Lady Gaga

Lady Gaga's fashion sense knows no bounds, and we can't knock her for it because, let's be honest, she's the only one who could wear a dress made entirely of the meat you'd find...

No, You're Not Going Crazy - Thigh Makeup Is Now A Thing

Thought makeup trends couldn't get any more pointless? Think again, my friend because this is 2017, and as this year has already shown us, anything - literally anything - is possible...

What A Difference A Decade Makes: Kim Kardashian's Beauty Metamorphosis

It's been a whole ten years since Kim Kardashian became a household name. Time flies when you're creating an empire, doesn't it? Kim K has gone from standing timidly in the background...

Queens Of Contouring! 20 Before-And-After Pics That Show A Little Sculpting Goes A Long Way

Long before YouTube makeup tutorials ever existed and before anyone had even uttered the words "Kim Kardashian", the only way to get yourself decent contour was through the use...

Give Frizz The Middle Finger! The Best Hacks For Frizzy Hair

Curly girlies answer me this: is your mane impossible to disentangle, way too volumised, and takes up 90% of your selfie? Or er, all of the above? Thought so. But what if we told...

The Best Beauty Looks From Our Favourite Films

Over the years, we've been witness to many a trend. But none of them stick around as long as the iconic looks from the movies do. Show of hands: who has tried to get that Audrey...

7 Things You Need To Stop Doing To Your Hair Right Now

Hands in the air if you want healthy, soft, strands that make following the latest hair style tutorial a doddle? Well what if we told you when it comes to getting selfie ready...

Why Women Everywhere Are Ditching The Razor For A Whole Month​

The weekly shaving session is a monumental occasion for us all but a group of body-positive women in Australia are saying to hell with the routine ritual by ridding themselves...

Should I Get A Fringe? All Your Questions Answered!

While it might seem like giving yourself a spontaneous new fringe is a good idea after a Saturday night in drinking wine and watching YouTube tutorials, we can categorically tell...

5 Fail-Safe Ways To Rid Your Skin Of Blackheads

Is there anything more annoying than blackheads? They're stuck in your skin for weeks before developing into the worst spots ever. And they're so temperamental: rarely does squeezing...

This New Hairdressing Technique Means You'll Never Have To Lose Length Off Your Hair Again

For those of us trying to grow our hair, there's nothing worse than booking yourself in for a much-needed chop. How are we supposed to get it lusciously long if we have to keep...

30 Curly Hairstyles On Pinterest We Can't Get Enough Of

The saying, "the grass is always greener," is never more relevant than when we're comparing hairstyles. Those with wavy hair envy the ease of straight hair, whilst a wave adds...

5 Easy Homemade Hair Masks For Swish-Worthy Locks

When your hair is in need of a bit of TLC the first place you head to is the salon, right? Well no, actually - it should be the kitchen. Why ever would I do that? I hear you cry...

You Can Now Buy Glittery Penis-Shaped Soap To Clean Your Makeup Brushes With

Just when you were thinking there's too many dicks in the world, along cum Bitch Slap Cosmetics and their 'swell' phallic-themed line of make-up brush cleaners. But are they up...

Kim Kardashian Is Rocking Pierced Nails And We Don't Know How To Feel

It's not like we've never heard of piercings in, ahem, odd places before but Kim Kardashian has taken the trend to a whole new level with a very interesting type of manicure....

These Are The Must-Have Beauty Products For 2017

When it comes to January, most people make ambitious aims for the year ahead. Travel the world, tone up, try new foods. Our resolution is a lot simpler: try all of these gorgeous...

#TreatYoSelf PayDay Haul: Beauty, Fashion And Everything In Between

Here's the good news: we've almost made it to the end of January. Now here's the great news: pay day is in sight! In celebration of both those facts we've rounded up a bucket...

Kendall Jenner Reveals The Simple DIY Face Mask That Cured Her Acne - Here's How You Can Make It

We all want selfie-ready skin, right? But there's a common problem that's standing in the way, and that's our nemesis acne. It may be hard to believe now, but stunning, spot free...

People Are Buzzing Over Wire Nails Because 2017 Has Sent Everyone Barmy

This is metallic nail art but not as you know it. The humble gel/acrylic manicure has been pushed off its Instagram throne only to be replaced by a DIY equivalent - 'wire nail...

Beauty On A Budget: Cheap Alternatives To Your Favourite Luxury Makeup Brands

As many of us with a penchant for makeup will know, putting our faces on everyday isn't a cheap affair. That's why if there's one thing we could save in a fire, it would be our...

Your Gel Nails Could Give You Cancer, No Kidding

Nothing makes you feel fancy AF quite like a fresh set of gel acrylics but what if we told you your religious twice-monthly trips to the salon are actually a huge cancer risk...

SoFeminine Experts Club Beauty Product Reviews: How To Get Involved

Hold up. Free beauty products? Erm, hell yes to that. The SoFeminine product reviews are all about putting the latest beauty must-haves and cult favourites to the test, to see...

The Ultimate Valentine's Day Gift Guide: What To Buy Yourself Whether You're Single Or Taken

Valentine's Day as a singleton can be dire. Couples are being cute and romantic and sharing their food and we're just not into it. As a single person on V-Day you can feel like...

Gwen Stefani's Beauty Evolution: Her Most Memorable Looks!

If there's one thing you need to know about Gwen Stefani, it is this: Gwen Stefani is a beauty chameleon. Doesn't matter when, doesn't matter how, Ms Stefani can completely change...

Alison Brie Is Rocking 2017's Hottest Haircut & Now We Want To Be Her

When someone gets a haircut straight after their birthday it's assumed they're in the mids of some kind of life crisis. But not when you're actress Alison Brie - just weeks after...

Tiger Eye Tie-Dye Is The Latest Hair Trend To Rock Our Tresses

Ladies, the time has come to embrace your Jungle Book roots, because tiger eye tie-dye hair (mouthful or what?) is taking over our tresses. In less fanciful terms though, it's...

QUIZ: Which MAC Lipstick Best Suits Your Personality?

Know thyself. It's one of the most important aphorisms that we must abide by in this life. But you can't know thyself, not really, not truly. UNTIL. You have taken this quiz....

44 Beautiful Lip Art Designs You'll Want To Try RN

Lips ain't just for talking and kissing ya know, they also make the best makeup canvas too - and these beautifully intricate designs are all the proof we need. From delightful...

Be The *Belle* Of The Ball With This New Beauty And The Beast-Inspired Nail Polish

Hands up who's excited for the hotly anticipated Beauty & The Beast movie starring Emma Watson? That's all of us then. But if the long wait until March fills you with pee-your...

6 Of Beauty's Biggest Taboos To Try This Year

Make-up is no fun unless you're breaking a few rules, right? When it comes to our beauty regimes, there's way too many faux pas to dodge, but here's the thing: What if 2017 was...

The Year Of The Lob! How To Wear The Long Bob Like A Boss

Some good news for the low-maintenance girls - the humble lob is back and it looks like it's here to stay. I mean who ISN'T lobbing it at life rn? You've got Kendall, J-Law, Alexa...

The Best Beauty Trends Of 2016

So another year comes to a close and while the majority of 2016 has been mostly doom and gloom, the make-up world has enjoyed somewhat of a revolution and we're totally on board...

Aquarium Nails are Here to Make Your Mermaid Dreams Come True

Stars, jewelled gems and ALL the glitter - enter: the latest nail-art trend fresh from the ocean that you're about to become obsessed and that's otherwise known as aquarium nails...

Unicorn Eyeliner is The Saviour 2016 Needs

If 2016 was an animal, it'd be a unicorn as the mythical mascot turned most-used Emoji was the glimmer of light in the many moments of darkness over the past 12 months. And now...

Chocolate Nail Art You Can Actually Eat has Already Won 2017

Welcome to 2017: the year of edible nail art. Just when you thought you'd eaten the supermarkets out of their chocolate supplies, along comes nail-art genius Jessie Mills and...

This UK Beauty Map Reveals The Most Popular Makeup Product In Every Region And The Results Are *Surprising*

Ever think you spend way too much of your salary on make up? Yup, me too. And don't you not sleep easy until you've got yourself on a particular type of product, too - whether...

This Blogger Showed Us The Reality Of Acrylic-nail Addiction and It Looks Painful AF

There's no doubt acrylic nails have the ability to transform a look but like most things we love in life (having perfect eyebrows, eating pizza all day), there's no gain without...

I Tried Yoga For My Face And It Made My Skin Feel Five Years Younger

Just when you thought we'd exhausted all types of yoga, along comes the facial kind - or the so-called 'Benjamin Button of facials'. While you may not be convinced that stretching...

This Make-up Artist's Genius Glitter Face Will Make You Shine Brighter this Party Season

You know what they say: if in doubt, throw glitter at it. They don't but we do and it's a mantra make-up artist Katie Butt applies to her work and we're all the better off for it...

The Ultimate Men's Christmas Gift Guide: What to Buy Every Man in Your Life

It's a fact: when it comes to Christmas, buying gifts for guys is hard. How many times have you asked your bae/dad/uncle/grandad what they want only for them to respond with a...

Victoria's Secret Models Still Look Flawless Without Their Make Up Because Of Course They Do

Apazza it isn't enough that the Victoria's Secret Angels look amazing glammed up in their bikinis down the runway, cos they also look flawless make up free too. They've showed...

5 Hair Tips We Can Take From Emma Watson On Going Darker For Winter

In case you've been living under a rock without access to your phone recently you may not know that Emma Watson has gone over to the dark side. No, she's not been adopted by Darth...

#TreatYoSelf Pay Day Haul: Beauty, Fashion And Everything In Between

The countdown to Christmas has officially begun! So what better time to treat yo'self than now, before you have to spend all your hard earned dosh on everyone else, right? That's...

Penis Eyeliner Is The Perfect Response To Extreme Make-up Trends And It'll Blow Your Mind

Not a day goes by without X beauty blogger claiming Y is the genius way to improve the appearance of Z facial feature but while we can't deny we've not felt FOMO when reading...

This Hologram Gloss Is The Trippy Lip Look You Need To Try

Some beauty trends we just can't get on board with. Hairy nails? No. The Kylie Jenner lip challenge? Not for us, thanks! But then there are some trends that are so undeniably...

This Too Faced Setting Spray Promises To Hide Your Hangover

While we're still sitting tight for science to bless us with a hangover cure that'll put an end to weekly Sunday bad-food binges, being able to at least hide the signs of your...

10 Winter Hairstyles For The Lazy Girl In You

Winter is a season ain't not nobody got time for. Our make-up routine is ruined and our hair styling goes out the window. I mean, what's they point in curling your hair and putting...

8 Natural Skin Quenching Masks You Can Make At Home

For a peachy AF complexion, gorgeous rosy cheeks and smooth to the touch skin, there's no need to break the bank with super pricey lotions and potions. Great skin can be achieved...

The Ultimate Christmas Gift Guide for Her: What To Buy Every Type of Friend on Every Budget

’Tis the season to be jolly! Until you’re faced with the prospect of buying gifts for everyone you’re privileged to call 'family and friends', that is. Nothing brings you out...

If You Thought Rainbow Hair Was Cool, Wait Until You See Glow-in-the-Dark Rainbow Hair

Rainbow trends come and go but this latest spin on multi-coloured manes is extra special. Neon hair is lit, quite literally. The brainchild of Hollywood hairdresser Guy Tang,...