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Get Lucy Mecklenburgh's super fast mani with Nutra Nail's Gel Perfect polish
It's not easy to achieve that salon shine and long-lasting wear from a DIY nail varnish but now you can get the professional gel finish from the comfort of your own home. And here's the best bit, no UV light needed...
04/09/2013
Watch: How to do a sexy side chignon!
Always wanted to know how to get a perfect side chignon? Then let us show you how. This is a classic look that's super easy to do - so watch our video tutorial and get styling up your barnet with this fail-safe updo...
04/09/2013
Little Mix to launch exclusive make-up range
Who better to sell a leading make-up brand than a super hot four piece called Little Mix? The Brit girl band are partnering with Collection to launch a make-up range that will let fans recreate each girl's signature look...
03/09/2013
Kim Kardashian dyes her hair blonde for new mum make-over!
Hold the phone! Kim Kardashian has gone blonde! Yep, the dark haired beauty has recently ditched her raven tresses for golden highlights and a blonde bombshell overhaul in a new mummy make-over that we should have seen coming...
03/09/2013
Robert Pattinson Dior advert finally revealed
In need of a Monday pick-me-up? We've got just the ticket. For months now Dior has drip fed our Robert Pattinson obsession with topless teasers and bath tub snaps but now they've unveiled the full shebang and wow was it worth the wait...
02/09/2013
Kristen Stewart goes topless for new fragrance ad!
Posing topless, baring side boob - there's no beauty boundaries when you're an A-lister with a licence to sell. Kristen Stewart is the latest celeb to ditch her garb and go bare for her new Balenciaga...
02/09/2013
Miranda Kerr: Her body brushing habit explained
There's not much in the way of beauty we wouldn't buy or try to get skin as flawless as Miranda Kerr's, so you can imagine the excitement when A) she shares her top shower secret and B) it doesn't cost the earth...
30/08/2013
Celebrity Helfies: The new type of selfie on Instagram
Listen up posers, traditional selfies are old news now - there's a new emergence in the Instasphere. It’s all about the ‘helfies’, similar to selfies but totally all about the hair.
29/08/2013
Celebrities get bang on trend with full frontal fringes
Hold the front page there's a bang-tastic trend kicking off in celeb land. Kelly Osbourne and Hayden Panettiere are the latest A-list recruits to update their tresses with a fab new fringe. It's out with...
29/08/2013
Kate Middleton post-baby beauty secret revealed
Women all over the country let out a resounding 'ahhh' the second Kate Middleton stepped outside the Lindo Wing with baby George. Smiling from ear to ear, her royal hair blow-dried to perfection and showing off an enviable peachy glow, she made giving birth look utterly glamorous...
28/08/2013
Victoria Beckham to launch beauty collection?
She's already a front row pro as well as the owner of a fashion and handbag empire but when you're Victoria Beckham the world never stops spinning, especially when there's perfume and powder to be made...
27/08/2013
Cheryl Cole reveals huge rose tattoo extends all over her bum!
Ever since Cheryl Cole flashed THAT rose tattoo on the Girls Aloud tour back in February reactions have been coming thick and fast, but now her tattoo artist has shared a cheeky full-extent photo of her budding ink work and it's shocking to say the least...
27/08/2013
Peter Andre launches Forever perfume duo for women
Peter Andre’s back with a brand new fragrance and this time round he’s treating us to a delightful duo. Forever and Forever Young are the latest scents on our dressing table wish list, combining the sweet rush of girls growing up fast with the sophisticated scent of adulthood...
27/08/2013
Benefit unveil cheeky new mascara advert
Benefit Cosmetics is the beauty brand with a sense of humour and a tongue in cheek attitude but now they've gone and topped their personal best for wit and whimsy with a new penis-heavy advert. Yes, you read that right...
23/08/2013
One Direction fragrance hits shelves just in time for the weekend!
With the launch of their tell-all 'This Is Us' film, One Direction-mania is everywhere right now (sofeminine HQ included, celebrity team we're looking at you). But if a boyband flick isn't enough to excite...
22/08/2013
Rochelle Humes hair: Get her flawless fishtail plait
The fishtail plait just got a sexy Saturday revamp. Rochelle Humes stepped out at the One Direction: This Is Us premiere sporting a chunky bedhead braid with unpolished tendrils spilling out from every fold...
22/08/2013
Rihanna pulls a sexy pose in raunchy ad for new Rogue fragrance
Just when you think Rihanna's topped the lot with her raunchy stage outfits and saucy Instagram snaps, she trumps her personal best with a near-naked photo shoot. She's been cooking up a social media...
21/08/2013
Watch: How to get the perfect braided updo
If you're wishing for red carpet hair then nailing the perfect braided updo is the perfect style to start with. This celebrity favourite is the ultimate style shortcut to look romantic, elegant and chic - no wonder it's a K-Stew and Jessica Alba go-to...
12/08/2013
No7 say no to airbrushing for new beauty campaign
There's a lot to celebrate in the world of beauty as No7 dare to go bare with real life women and zero airbrushing. The new 'ta dah' campaign proves you can get confident and chic make-up looks without the fake factor...
08/08/2013
Beyoncé hair: Singer shows off brand new pixie crop
Ever since her Destiny's Child days, Beyoncé's hair has been long, big and curly with a few wigs and bangs in-between. But now the singer's shocked her fans with photos of her brand new pixie crop. This could just be the hair evolution of the year...
08/08/2013
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