|Mother's Day Gift Guide 2015: Mum's The Word|
Mum's the word! Here's what to buy your number one fan this Mother's Day!
|Meet PhotoWonder: The Most Popular App To Completely Change Your Face|
We’re not usually ones for vanity in the Sofeminine office. When it comes to Instagram, we all tend to stick to basics (like the amaro filter amirite?!). However, we recently felt vaguely ashamed when...
|Make-Up Starter Kit! 10 Products You Must Have In Your Make-Up Bag|
Beauty counters can be an overwhelming place. All those products in so many colours, and shapes... how do you know what to buy? To help you out, we have put together a list of products you must have in your make-up bag...
|Oscars 2015: The Totes On Fleek Hair & Beauty Looks|
We've already been subject to dangerous levels of wardrobe envy this morning thanks to Keira Knightley's woodland fairytale Valentino creation and Jennifer Lopez's jaw to the floor Elie Saab. But the heart palpitations aren't over yet...
|10 Date Night Hair & Make-Up Looks To Fall In Love With|
As date night dilemmas go, we don't like to make things easy for ourselves. Do we go nude lip & smokey eyes or bold red lip sans mascara? To help a girl out, we did a little Insta stalking to find some of the most hashtag worthy looks...
|Instagram Competition! Win Date Night Hair & Make-Up With blow LTD|
Sofeminine's teamed up with blow LTD to give one lucky winner the chance to get her dream date hair and makeup done for the evening and it's all in the name of L-O-V-E. Here's how to enter!
|50 Valentine's Day Manicures To Fall Madly In Love With |
All the manicure inspiration a girl could ever need this Valentine's Day!
|But First Let Me Take A Selfie: 22 Excuses Girls Use To Take A Selfie!|
There was a time when taking a photo of yourself was the most detrimental thing you could do for your social rep but those days are o-v-e-r. Shameless seflies are here to stay and we're coming up with all the best excuses to get flipping that camera front ways and filtering the hell out of it...
|Gigi Hadid Lands Maybelline Gig: 10 Times She Proved She Was Born With It|
Celebrity models have completely infiltrated the fashion and beauty world, and I'm not the least bit mad. Don't believe me? When it was announced that it girl and Kendall Jenner confidant, Gigi Hadid, would be the newest face of beauty brand Maybelline it just made so much sense...
|The Lazy Girl's Answer To Knock Out Evening Makeup|
There's those odd occasions when we can't wait to put on our party face and then there's times when we really CBA with falsies and messy red lips. But what if evening makeup was less about the aggro and more about quick results? Here's blow LTD's lazy girl short-cut to getting made-up fast...
|Victoria Beckham's Nails Inc Polish Goes On Sale And It Is Everything!|
After scooping the award for Best Brand at the BFAs (no biggie) you'd think Victoria Beckham might slip off her mules, retreat to a log fire, pour herself a goblet of mulled wine and you know stop working for a second but nope, no danger of that happening...
|Party Season Makeup: The Cocktail Look Step By Step|
'Tis the season to get all glammed up and what better way to do just that than with a makeover MADE just for Christmas. We teamed up with our fast beauty pals at blow LTD to get the 411 on cocktail makeup minus the faff...
|Here's What Kendall Jenner Had To Say About Her MAJOR Beauty Gig At Estée Lauder|
Over the weekend it was announced that Kendall Jenner would be the newest face of Estée Lauder and we couldn't be happier for her! Get all the deets + her thoughts on the gig below!
|The Hottest Makeup Trends For Spring/Summer 2015|
From the runway to real life here's the hottest makeup trends for spring summer 2015!
|Michelle Keegan & Rochelle Humes Go BEAR-Faced & Beautiful For Children In Need|
They're usually snapped in nothing short of flawless make-up but Michelle Keegan and Rochelle Humes have joined a whole host of famous faces ditching their slap for the BBC's Children In Need campaign...
|OMG Celebrity Makeup Transformations That Are PERFECT For Halloween|
We’ve lost count of how many times we’ve said TGFM (thank god for makeup) but this make up artist takes putting on slap to another level of mind-blowing. Kandee Johnson’s crazy-good character creations prove just how much a girl can do with beauty products alone and take it from us she’s big news...
|WTF? Now You Can Rent Nail Polish Instead Of Buying It|
Renting nail polish? We can’t work out if it’s utterly genius or crazy insane. On the one hand it solves the issue of gloopy, had-its-day nail paint that we insist on holding onto in the hope that it will make a miraculous recovery...
|Woah! This MAN Uses Makeup To Transform Himself Into Katy Perry, Rihanna & Beyonce|
We've all wished we looked like Beyonce and Rihanna at some point and now this guy has made it happen for himself. He's taken makeup transformations to a whole new level of amazing by contouring his face into countless celebrity beauties...
|I'm Fat, I Need Botox & What Is That Pose? 23 Thoughts Girls Have When They See A Photo Of Themselves|
Girls and photos just don’t get along. We love taking them but we love to body/face shame even more. As soon as the camera shutter goes off, that’s the green light to huddle round the screen and throw insults at ourselves...
|Talented Make-Up Artist Recreates Disney Characters...On Her Lips|
Forget red lipstick and duck pouts, painting joyful Disney characters on your mouth is THE best way to make sure your lips 'pop'. OK, maybe this isn't an 'everyday look' for the majority of us but Laura Jenkinson, we implore you to continue with these awesome creations...