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What Happens When You Let Your Boyfriend Do Your Makeup...
They’ve seen us get ready a thousand times before but just how much attention do they actually pay to our hours of prepping, priming (and pouting)? I gave my boyfriend the makeup reins to see how well he really knows my beauty habits...
15/05/2015
Spots, Puffy Eyes & Parched Skin: 10 Beauty Hacks To Hide A Hangover
Last night was a corker. You danced, you drank and took a hundred selfies but now you feel like you’ve been hit by a bus. And then some. How will you ever look and feel normal again? Time to clean up your act, start afresh and remove all evidence of party hopping...
04/05/2015
#TreatYoSelf Haul: Beauty, Fashion & Everything In Between
Everything you want and more...
30/04/2015
12 Pictures That Show Kylie Jenner Lips are SO not worth it
It would seem Kylie Jenner obsessed teens and fully responsible adults (ahem) will stop at nothing to get bigger lips. They'll even try sucking on a shot glass to get a plumper pout - now there's a sentence I never thought I'd say...
22/04/2015
40 Epic Examples of Epic '80s Makeup
Fashion is undoubtedly about finding the next hot thing, but designers and style savants alike can't help but pull inspiration from bygone eras to inform today's looks. One glance at some of your favourite celebs and you can see hints...
22/04/2015
12 Things All Make Up Commuters Know To Be True
It's not like we WANT to do our makeup on the tube/bus/train, but how are we supposed to have a nice little lie in if we also need to put our face on? This is a solution to the problem, but it's not always easy...
15/04/2015
50 Of The Best Graphic Nail Art Ideas
Committing to a nail colour alone is hard enough but when creative nail art designs are thrown into the mix we're totally stumped. Luckily we've catalogued 50 of the best graphic nail art ideas to make picking your manicure that little bit easier...
20/03/2015
Next Season Makeup Trends We're Ready To Wear
SS15? We are so ready for NEXT season makeup
16/03/2015
The 10 Best Lengthening Mascaras! Watch The Sofeminine Team Reviews In #TheBeautyBooth
Girls just love to wear mascara but with so many promising products out there it’s hard to get our hands on the perfect one. That’s why we’ve decided to put 10 of the best lengthening mascaras to the test for you...
11/03/2015
Immoral Returns, eBaying & Free Drinks? 10 Clever Ways Girls Beat The System
Ladies, it’s time to come face to face with the truth. Women want, well, everything. Whether it’s a HOT new dress for Saturday night or a bit of extra cash to see you through the month, we are in no way accepting anything less than what we want...
06/03/2015
Beetle Juice & Whale Vomit?! 10 Disgusting Beauty Facts We Wish We Didn't Know
Given that we’re probably in a rush whenever we apply our lotions and potions we rarely find time to read the small print. Ignorance is bliss right? Until now. We can’t help but be a little curious about what’s really hidden in our beauty products...
03/03/2015
Meet PhotoWonder: The Most Popular App To Completely Change Your Face
We’re not usually ones for vanity in the Sofeminine office. When it comes to Instagram, we all tend to stick to basics (like the amaro filter amirite?!). However, we recently felt vaguely ashamed when...
24/02/2015
Make-Up Starter Kit! 10 Products You Must Have In Your Make-Up Bag
Beauty counters can be an overwhelming place. All those products in so many colours, and shapes... how do you know what to buy? To help you out, we have put together a list of products you must have in your make-up bag...
23/02/2015
Oscars 2015: The Totes On Fleek Hair & Beauty Looks
We've already been subject to dangerous levels of wardrobe envy this morning thanks to Keira Knightley's woodland fairytale Valentino creation and Jennifer Lopez's jaw to the floor Elie Saab. But the heart palpitations aren't over yet...
23/02/2015
10 Date Night Hair & Make-Up Looks To Fall In Love With
As date night dilemmas go, we don't like to make things easy for ourselves. Do we go nude lip & smokey eyes or bold red lip sans mascara? To help a girl out, we did a little Insta stalking to find some of the most hashtag worthy looks...
13/02/2015
Instagram Competition! Win Date Night Hair & Make-Up With blow LTD
Sofeminine's teamed up with blow LTD to give one lucky winner the chance to get her dream date hair and makeup done for the evening and it's all in the name of L-O-V-E. Here's how to enter!
09/02/2015
50 Valentine's Day Manicures To Fall Madly In Love With
All the manicure inspiration a girl could ever need this Valentine's Day!
02/02/2015
But First Let Me Take A Selfie: 22 Excuses Girls Use To Take A Selfie!
There was a time when taking a photo of yourself was the most detrimental thing you could do for your social rep but those days are o-v-e-r. Shameless seflies are here to stay and we're coming up with all the best excuses to get flipping that camera front ways and filtering the hell out of it...
16/01/2015
Gigi Hadid Lands Maybelline Gig: 10 Times She Proved She Was Born With It
Celebrity models have completely infiltrated the fashion and beauty world, and I'm not the least bit mad. Don't believe me? When it was announced that it girl and Kendall Jenner confidant, Gigi Hadid, would be the newest face of beauty brand Maybelline it just made so much sense...
14/01/2015
The Lazy Girl's Answer To Knock Out Evening Makeup
There's those odd occasions when we can't wait to put on our party face and then there's times when we really CBA with falsies and messy red lips. But what if evening makeup was less about the aggro and more about quick results? Here's blow LTD's lazy girl short-cut to getting made-up fast...
08/01/2015
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