Man, Ikea really does sell everything, doesn’t it? Need an end table? Ikea has it. Need a FRAKTA blue jockstrap, Ikea has it!
OK, so maybe Ikea doesn’t actually sell branded jock straps (that won’t stop me petitioning), but that hasn’t stopped people creating them and other fashion accessories from the big blue bags they sell in-store.
In January, Balenciaga released a new blue 'Arena Creased-Leather Holdall' from their Men's Spring collection, costing a whopping £1672, it looks suspiciously like the large FRAKTA Ikea bags which, in comparison, will cost you just 40p. Since then, people have been trolling both brands hard about the striking similarity in products - so much so that now, people are getting crafty and creating their own sartorial statement pieces using the iconic blue and yellow material.
From Ikea-branded Yeezy trainers to rain macs and - probably the fashion statement to end all fashion statements - a truly disturbing thong complete with metal chain that looks like it knows no bounds when it comes to chaffing, these Ikea-inspired items could have an actual market if the Swedish homeware experts decide to expand to cover everything in the world.
It seems like they're totally into it: "We are extremely flattered to seemingly be an inspiration for the latest catwalk designs," Stella Monteiro, Sales Leader for the UK and Ireland told The Huffington Post. "Our IKEA FRAKTA tote is one of our most iconic products which are already owned and loved by millions."
They also tweeted out some pretty epic ads:
Here’s just a few of our faves Ikea fashion moments:
While we do realise these are all just parodies, we are keenly awaiting the release of the FRAKTA bralette.
Would you try out some Ikea clothing? Let us know @soFeminineUK
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