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© CR Fashion Book
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Are Pool Masks About To Become A Thing? Let's Hope Not

by Cliche Wynter Published on 8 August 2014
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The fashion industry is always looking for new ways to shock, surprise, and appall us. And you know what? They're damn good at it. Because here we were on this beautiful day, minding our business, when we came across pool masks...Yes, you read that correctly. Masks that you wear while lounging by the pool. Is it as ridiculous as it sounds? Read on and judge for yourself.

Carine Roitfeld is the kind of fashion heavyweight with enough clout to ignite GLOBAL trends. That's not debatable. But it is why we were left scratching our heads when she gave a co-sign to these absolutely absurd pool masks.

In a spread called, "Masking In The Sun" found on the CR Fashion Book site, they explain the editorial is influenced by the Asian standard of beauty, which has a huge market for skin lightening and brightening. So while we're all about getting that perfect tan and sun-kissed glow, they have something entirely different in mind.

Check out the spread below:

© CR Fashion Book

"A tan does not signify a chic trip to Capri, but it could mean hours of hard labor spent out in the harsh sun," The article reveals. "Our last swimwear story of the season blends all of the glamour of a Helmut Newton-esque pool party with the idea that a deep tan is the enemy."

Mmkay.

Are some of these looks freaking cool? Sure, as far as aesthetics go. But we think it's counterproductive to sit poolside in a bikini with a mask on. Like... you guys, we're just without words.

Would you rock one of these pool masks? Tweet us @sofeminineUK.

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by Cliche Wynter

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