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Is this the cheapest wedding dress in the world? H&M to launch an eco-friendly wedding frock

by Ursula Dewey Published on 21 January 2014
© H&M

We're as big a fan of the high street as the next girl but it's not our first choice when it comes to wedding dress shopping. Turns out that it should be. High street favourites, H&M have launched their first ever wedding dress and the result is stunning. Pretty, cheap and eco-friendly? H&M we salute you!

There used to be a time when wedding dresses had to be vintage chic, designer or tailor made, but not any more. H&M have created their first ever bridal frock and it's made from organic and responsibly sourced materials.

With a Grecian style, it has a pleated and decorated bodice with lots of drapery and pleats. In short it's a wedding dress dream. The wedding gown is part of their Conscious collection for spring/summer 2014. And this collection really puts the style in sustainability.

The upcoming Conscious and Conscious Exclusive collection are part of H&M's effort to make their goods more planet-friendly by using materials like organic cotton, recycled polysester, Tencel and even hemp. We're pleased to see they're applying their eco-friendly credentials to the bridal market.

Supermodel spokesperson for the campaign, Amber Valetta says: “This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled, and cellulose shows that you don’t need to compromise fashion for sustainability anymore.”

The H&M wedding dress is hitting stores in Europe this spring with a price tag of €79,95 - the UK price is TBC.

So whether you're on a wedding budget, an eco-bride journey or your dedication to the high street won't waver in the face of your wedding, H&M have answered your prayers.

All that's left to do is admire. Here she is. The ultimate high street wedding dress:

Looking for more wedding dress inspiration? Check out our gallery of short but chic wedding dresses or these gorgeous backless bridal gowns.

You in love with H&M's wedding dress? Or is it a step too far to buy the most important dress of your life from the high street? Tweet us @sofeminineUK

by Ursula Dewey
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