Moschino designer Jeremy Scott has gone and done the unthinkable. He sent a McDonald's-inspired collection down the runway. FACT.
We're talking a soda cup purse, fries for handbags and 'Ms' in your sunglasses. Is this the craziest, tackiest fashion week so far?
Credit where credit's due, it's always good to know that the fashion elite aren't permanently poker faced but we can't help but think this is a fashion joke taken a runway too far.
And he didn't stop at that. The American designer borrowed ideas from SpongeBob Squarepants Budweiser and Hershey's. Hmmm delicious.
Scott's AW14 drop is fun and fearless and if there's some anti-size zero undertones going on here then let it be said, this collection is pretty dope even if we wouldn't wanna be seen to be wearing it.
What do you think of Moschino's fast food fashion - hungry for more or loosing your appetite ever so slightly? Tweet us @sofeminineUK