Zoella is unarguably the biggest British social-media star of our time. The 27-year-old - whose full name is Zoe Elizabeth Sugg - has contributed immeasurably to the blogging network blowing up in the way it has over the past five years. Zoella has not only built a mass and very loyal following since starting out in 2009 but she's built a Kardashian-style business empire - which includes a make-up line, homeware collection and fiction-book series - on what started out as a place to publish the aspiring writer's content. While the social-media sensation's many channels make it easy to think she's always lived a picture-perfect life, the archives reveal she too went through embarrassing fashion phases as a teenager - and she's not the only one.
We've scrolled back through 10 of Britain's biggest fashion and beauty bloggers' social-media history to uncover what the stars were like before they were famous. Enjoy!
Whose throwback picture surprised you the most? Let us know @soFeminineUK
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