From DKNY through to Rag & Bone, neon orange lips were popping up on every major runway at SS14 fashion week and it didn't take long for the celebs to catch on.
If you're looking to give your makeup bag a summer shake up then this is the perfect trend to get on board with. Whether you wear it with your beach bikini or with your favourite LBD, nothing says instant glam quite like a bright orange lip.
The bright, fiery orange hue can seem a bit scary when you're not used to something so vibrant. If you're looking for a gentle introduction to this shade du jour go for glossy corals and lip crayons to start with and build up to a brighter shade.
But - if you really want to stop traffic with this look then bypass the muted shades and go straight in for the electric neon.
We followed Emma's lead and went for the red hot chilli pepper style. Here's how to wear it...
With thanks to Ayaka Sonoda at Guild London
What we used
No 7 Stay Perfect Lipstick in Gay Geranium
L'Oreal Paris Glam Shine Stain Splash 200 Princess
Chanel 56 Lip Pencil
Hakuhodo Lip Brush
Is orange the new red? Tweet us @sofeminineUK