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Made In Chelsea's Binky Felstead to star in Rimmel Sunshimmer campaign 2014

by Lareese Craig Published on 10 December 2013
© Wenn

Who better to front a Rimmel campaign than one beautifully bronzed Chelsea girl? Made In Chelsea's Binky Felstead has landed herself the rather lucky role as the face of the brand's Sunshimmer campaign 2014. Forget pale pins, next year is looking all kinds of hot and sunkissed. Instant tan with a King's Road twist? Hell to the yes!

Have you heard the latest beauty news? Made In Chelsea's Binky Felstead will be starring in Rimmel's Sunshimmer campaign next year.

For the first time ever Rimmel has recruited a reality TV star to front their beauty campaign but with her British flare and on-camera credentials we're convinced she's the woman for the job. We wonder if she'll be calling Kate Moss for modelling tips?

Back by popular demand Rimmel's Sunshimmer range has been restyled just in time for the New Year and includes two brand new products. Prepare to stock up for summer...

Featuring the Sunshimmer Pre Tan Exfoliator and the Sunshimmer Instant Tan BB Skin Perfector, Rimmel's latest drop means you can get even colour in a flash.

With her very own beauty blog 'Binky's Boutique' and make-up tutorials she's certainly no newbie to the cosmetics scene.

Binky says: "I was absolutely thrilled when asked to be a part of the new Sunshimmer campaign. Tanning is an essential part of my beauty regime. I’ve always loved Rimmel and Sunshimmer’s Instant Tan is a great way to get a sun-kissed glow at home."

The new campaign is set to launch in February next year where it will be seen across print, online and in-store advertising.

Whether she's dishing out advice to her BFF Lucy Watson or relaxing in the Cotswolds Binky never looks less than beautifully bronzed so we think she's the perfect ambassador for the brand.

Do you think Binks has got what it takes to be a Rimmel girl? Tweet us your reactions @sofeminineUK

by Lareese Craig

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