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NARS Aren't A Cruelty-Free Brand Anymore

by Pascale Day ,
NARS Aren't A Cruelty-Free Brand Anymore© Instagram/narsissist

NARS fans, it's a sad day. A very sad day indeed. Because whilst our love for the brand was a culmination of their gorgeous lippies and rather err... original product names (Orgasm blusher, we're looking at you), the real reason we were hopelessly devoted was their commitment to cruelty-free beauty. Well, not any more folks, because NARS have started selling their makeup in China.

As far as this woke generation goes, we are people of principles. As such, our strong ethics reach to every corner of our lives - including our makeup bags. See, when it comes to our makeup, we just can't accept beauty products that have been tested on animals. Point blank. We can't do it. If our favourite foundation is being tested on creatures kept in cages, then see ya later, we'll find a new fave. Which is why, when popular beauty brand NARS announced they would begin selling their products in China, people were less than pleased.

Whereas in other countries NARS products will remain cruelty free, the decision to start selling in China means that, according to their local regulations, products will have to be tested on animals like rabbits and guinea pigs before being sold to the public. Major sad face.

The brand took to Instagram to explain their commitment to eliminating animal testing - whilst also detailing their plans to expand the release of their products to the Chinese market.

"We want you to know that we hear you. The global elimination of animal testing needs to happen," the brand said in their Insta statement. "We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region.

"​NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world."

The brand also shared a link to the Institute for In Vitro Sciences, an organisation that works towards eliminating animal testing in China, demonstrating that they still have a commitment to changing regulations, but this still didn't placate angry beauty fans, who began using the hashtag #boycottnars across social media. Another one bites the dust.

Will you be using NARS from now on? Let us know! @sofeminineUK

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Pascale Day
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