Ladies, we can attest that one of the worst things to do whilst shopping is trying to find the right foundation for you. Do you get matte, do you get dewy, and will the foundation still suit your skin colour in winter? Argh! Don't get me wrong, there's nothing better than getting a great foundation, but choosing one? It's hard, and time consuming, and expensive.
Well, spare a thought for beauty blogger Nyma Tang, who can't even find a foundation in her shade. In a series on her YouTube channel, she tries the darkest makeup shades beauty brands have to offer, and reviews it. The aim of the series is to help women with darker skin find a foundation that will work with their skin tone, but it also highlights a much bigger issue - where are all the foundations for dark-skinned women?
So far in her series, she has reviewed our favourite high street brands - Maybelline, Nars, Tarte - and also some cult classics, like Kim Kardashian's KKW Beauty Creme Contour Kit, giving a review that is fair and honest, whilst also explaining the problems with this colourism to those who may not have to experience it, in turn also calling out the beauty brands for failing to create foundations for darker skin tones.
In her KKW Beauty Creme Contour video, she even explains how at first she didn't want to make the video - she could already tell the darkest shade wasn't going to be dark enough.
"When products that are considered 'contour' launch, the deeper side of the spectrum is completely left out most of the time," she explained. "I was compelled to do this not only because a lot of you guys wanted me to do it, but because if I didn't do it, the darker side of the spectrum is just going to keep on going unnoticed."
Tang also has trouble when it comes to custom-matched makeup - in one video, she reviews a foundation that has been custom-matched to her skin tone that is way too light and has a strange, ashy tint. But, as she says at the end of her KKW video, she makes these reviews for women who are having the same trouble as her, as well as bringing to light the damaging colourism in the beauty industry:
"I know there's a lot of dark-skinned girls that can understand and relate to this video. It can be really disheartening to people to not be included, to not be considered — it would make you feel like there's something wrong with you. And I'm here to say, there's nothing wrong with you."
Have you seen Nyma's videos? What do you think? Let us know! @sofeminineUK
You might also like...