The perfume you wear is your signature. Whether it’s floral, chypre, amber or fruity, it will stay with you through seasons and moods.

Even if the bottle looks good, buying perfume isn't like buying cakes from a shop window, where you go for whatever takes your fancy! You need to take your time and smell dozens of perfumes before you settle on the one that matches your mood and deepest desires.
Which perfume for which character? Fresh, floral notes with instant charm will please extroverted and bold personalities. Oriental notes with intense traces attract mysterious and sensual girls. Powdered notes are for emotional narcissists or young-at-heart women. Floral-fruity fragrances match optimistic characters who like taking the lead. Chypre perfumes suit ambitious, full of character women.

Read the rest of the practical guide and discover which perfumes suit you

Perfume trends

Discover the new trends in perfume!

See also: Perfume trends for the season

Choosing a perfume

A perfume should be a veil of scent that reveals your personality, character and emotions. How do you select a perfume that suits you and enhances your beauty? Here’s how to read the secrets of a scent

Take the quiz: Choose the right fragrance for you

Winter perfumes

For enveloping scents and sensual fragrances, discover our selection of winter perfumes.

See also: Purse sprays for perfume on the go

Summer perfumes

Enjoy a spritz of light, vibrant, fresh fragrances with our selection of summer perfumes.

See also: Summer perfume special

Scents for men

Male fragrances can work us up into a frenzy. Discover the latest scents for men.

See also: Fresh fragrances for men

Perfume gifts

Perfumes make a great gift. Discover all our perfume gift ideas.

Discover more beauty gift ideas

Perfume news

Which Perfume Suits You?
Choosing perfume
How to wear perfume
Shower gel

Perfume: how to wear it?

In the words of one Coco Chanel: "Wear perfume wherever you want to be embraced.” Perfume reacts on contact with skin and releases a fragrance  that’s unique to the wearer's skin.
The effects of heat also make perfumes release their scents, so apply your perfume to pulse points and areas which get hot or moist: your temples, neck (including the nape), backs of your knees, between your breasts, ankles, small of your back, navel, behind your ear lobes, and the inside of your wrists. With each heartbeat, you’ll release your fragrance!
Also apply to extremely mobile parts of your body too, so that every time you move you’ll waft your fragrance around.

See also: How to choose a perfume?

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And also...

> History of Chanel N°5 perfume

> The Story of Geza Schoen's Escentric Molecules

> Discover your personal perfume with the Astro Perfume

> History of the biggest names in perfume

> Survey: you and your perfume

> Read all our perfume articles in soFeminine's Perfumes section

Latest… 24/05/2019
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