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Why Every Woman Should Feel Comfortable In Her Own Skin

by Stephanie Ashley Published on 11 April 2014

"Beauty is a state of mind." That is the message of Dove's new viral advertisement. They invited women to try out their new, revolutionary Beauty Patch, and over the course of two weeks, those women experienced a transformation that had nothing to do with products and everything to do with the confidence to feel beautiful.

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Dove has been a pioneer in the field of viral advertising and has come out with several videos that prove that while our outward appearance can cause us anxiety, we should all feel confident in our own skin.

You may think: Dove is a company that is just trying to sell products, right? That is certainly true, but that doesn't take away from the fact that many of these videos hold a shred of truth for most women. We are often our own worst critics.

Psychologist and body image expert Dr. Ann Kearney-Cooke has been working with women for over 30 years and, in a recent study, found that 80% of American women feel anxious about the way they look.

Pretty much all of us are suffering with at least some self-loathing, and Dove wants to show that doesn't have to be the case. Their latest video has certainly left us with food for thought.

Dr. Kearney-Cooke helped Dove with their latest experiment, "Dove: Patches." In this video, women are shown that beauty is all about your inner confidence.

​If you are comfortable enough and confident enough to show your inner beauty to those around you (by being more social or wearing that daring outfit or hairstyle), then you will automatically feel more beautiful.

"Beauty is a state of mind."

Dove: Patches

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"When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way,” said Dr. Kearney-Cooke. “These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives. This ground-breaking experiment was designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.”

Lucy Attley, Dove UK and Ireland Brand Director says, "The Dove: Patches film demonstrates that a positive state of mind can help women feel more beautiful. The experiment [...]shows that it is possible for women to overcome low self-esteem and unlock a greater sense of confidence. We hope it goes on to inspire many more women to change the way they see themselves.”

Feeling a bit more beautiful already? We definitely are!

Have the courage to try something daring, and remember when you look in the mirror that you are truly beautiful, no matter what. You don't need a patch to unlock your inner confidence.

How do you boost your confidence? What makes you feel the most beautiful? Tweet us @sofeminineUK.

Watch The Award-Winning Viral Ad, "Dove Real Beauty Sketches"

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by Stephanie Ashley

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