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All The Best Looks From The Brits 2016 AKA The Adele Awards

These musicians don't do fashion by half measures do they? Last night at the BRIT Awards 2016, it was a fanfare of weird hairstyles and even weirder outfits. But that's why we...

H&M Just Announced Their Next Designer Collaboration And It's Got Us All Kinds Of Excited

We've only just recovered from a bad case of #Balmania from the last H&M x designer collaboration, but now the high street giant is giving us heart palps again, by revealing...

Flotus Style: Michelle Obama's Classiest Looks

Like Kate Middleton, Michelle Obama is America's fashion beacon, showing ladies how to do clothes the classy way. From Caroline Herrera to Givenchy Couture, Michelle knows how...

8 Cosy Coats You'll Be Crushin' Over This Winter

There's only one thing we can get on board with when the weather turns chilly, and that's the thought of a brand new winter wardrobe. I mean yeah, we might not be getting our...

Vagina Necklaces Are The First IT Accessory Of 2017 And There's Already A Waiting List

If 2016 was the year of vagina baubles, 2017 is set to be remembered as the time the precious lady part spread into the world of fashion. Women everywhere are decorating their...

Your Future H&M Outfit Could Be Made From Poo!

Nope, this is not a drill, your clothes really are just a few cow pats away from being eco-friendly on a whole new level. As part of their plan to be 100 per cent sustainable by 2040...

Jewellery For Your Teeth Is Coming Back In A Big Way

Remember way back in the 90s, when we were listening to the Spice Girls on repeat and sporting pencil-thin eyebrows? Ahh, those were the days. If, like me, you are missing pretty...

LBD Goals! The Hottest Celebrity Little Black Dresses Of All Time

If there's one wardrobe staple you should never be without, it's a little black dress. As timeless as a Spice Girls album, it's the one style of dress that never dates. But if...

What To Wear On A First Date: Style Secrets Every Woman Should Know

By a show of hands, who here HATES first dates? Pretty much everyone, right? Thought so. It's usually a hot, steaming pile of awkward that you want to end before it even begins...

23 Thoughts Every Girl Has When Wearing Birkenstocks

Unless you’ve been living under a rock this summer you’d have noticed that the once heavily-mocked Birkenstocks are back in a major way. From street stylers to bloggers and serial...

The 2014 Emmy Awards: The Best Dressed Celebrities

How do you follow an award show like the VMAs? You go bigger, better and well, more sophisticated. Not to name any names… Ariana Grande #sorrynotsorry. From Claire Danes in romantic...

Karl Lagerfeld's Bodyguard Is The New Face Of The Lagerfeld Brand And He's A Hard 10

It does not surprise us in the least that Karl Lagerfeld's bodyguard is a total smokeshow, we wouldn't expect anything less from the master of fashion. Sebastien Jondeau is getting...

5 Food Baby-friendly Outfits To Help You Indulge In Shameless Holiday Eating

Before you jump start your New Year resolution to hit the gym and cutting carbs, feel free to guzzle down all the delicious food and drinks the holiday season has to offer. If...

20 Instagram Accounts You Have To Follow This LFW

It's London Fashion Week, and even if you didn't get an invite, you can still join in on the fashion fun. From backstage to front row, here are 20 Instagram accounts to follow...

​How To Wear A Denim Shirt: Style Secrets You Ought To Know

No matter the season, denim shirts are always in fashion, so if you don’t have one yet, go out and buy one this instant, because it really is the ultimate wardrobe staple. Comfy...

The 14 Instagram Accounts That Have #OOTD Down (And You Need To Follow Right Now)

You can never have too much #ootd inspiration and if these stylish Insta girls have anything to do with it, you never will. With their knack for capturing chic in every sense...

18 Moments That Prove Nori Is Gonna Be The Cutest Big Sis Ever

Praise Yeezy! It's official, Kim Kardashian and Kanye are expecting baby no. 2. If little North West is anything to go by, the life of mini Kimye the second will be nothing short...

7 Reasons To Download The New Sofeminine App

Looking for your daily dose of need-to-share, need-to-know fashion, beauty and entertainment news? You're gonna need our app (if we don't say so ourselves). With the brand new...

50 Ways To Wear Gingham, As Told By Instagram

We'll admit we were a little bit on the fence with the gingham-print trend at first mostly because we weren't exactly sure how to wear it without looking like a picnic blanket...

The Inspiring Women Changing The Face Of Fashion Forever

Cue the real heroes of haute couture. These inspiring ladies are owning the runway and they're not about to let their individuality hold them back. This is a definitive ranking...

People Aren't Happy About Valentino’s Africa-Themed Runway Show

Inspired by 'wild, tribal Africa' with predominantly white models...Something doesn't add up. There's a thin line between fashion and cultural appropriation, and Valentino seems...

Here's What Went Down At This Year's Victoria’s Secret Fashion Show

The Victoria Secret Fashion Show 2015 happened last night and we might or might not have scrolled through the models Instagram pages while we stuffing our faces with Doritos....

The Amazon Fashion Campaign Proves You Can Wear Whatever You Want

"I wish I could wear..." there's not a woman out there that hasn't uttered those five bitter words at least once in her lifetime. But instead of finding fault with our curves...

This Size 6 Model Just Got Real With The Agency That Told Her She Was 'Too Big' To Make It

"In case you hadn't realised, I am a woman. I am human. I cannot miraculously shave my hip bones down, just to fit into a sample size piece of clothing or to meet agency standards...

Nail Second-Hand Style With The Best Vintage Shops In London

If you're a rookie thrifter looking for your next bargain, here's where to start looking to discover your finest vintage getup. We've rounded up the best vintage shops in London...

Essena O'Neill: Instagram Star Reveals The Dark Truth Behind Her Seemingly Perfect Pictures

If you are on Instagram and follow any one of the thousands of popular fashion and beauty bloggers who use the social media app, it's difficult not to envy their seemingly perfect...

ASOS Are Launching An Affordable Bridal Collection And We Can't Wait

The venue, the rings, the food and the flowers, wedding costs can add up pretty quickly, but thanks for ASOS, you don't have to worry about paying a hefty fee for your dress....

5 Style Tips To Give You Killer Confidence

Now, we're not saying that what you wear defines you BUT, when it comes to giving you a much needed confidence boost, a killer pair of heels and some red lippy certainly doesn't hurt...

10 Reasons Gals In Glasses Are The Best

It's official: glasses are now cool. We don't know when or where it happened, but it's definitely a thing. And who started the trend? Us. The short-sighted ones. The long-sighted...

Missguided Are Launching A Line of Wedding Dresses & It's Bridal Wear Goals

Finding that perfect dress to ensure all eyes are on you ain't easy - it's difficult even knowing where to begin your search. Fear not, cos Missguided are offering us a fashionable...

Growing Old Gracefully! Our Favourite Supermodels: Then and Now

We'll admit it, when we look through these old photos of our fave models - the new kids on the block and the old-timers - we can't help but feel just a little bit jealous. I mean...

Style File: The Many Looks Of Hailey Baldwin

As a big player in the modelling world, Hailey is fast becoming the best-known Baldwin. (And that's even after Alec's SNL top Trump impression.) And whilst most of us let our...

From Pussycat Doll to X Factor Queen: Nicole Scherzinger's Sch-mazing Style Evolution

From throwing shapes as a Pussycat Doll to soulful songstress and X Factor Judge, our fave Hawaiian export has certainly enjoyed a varied career in the years she's been in the...

Melania Trump's Beauty And Style Evolution: From FROW To FLOTUS

Her taste in men may be *questionable* but it's high time we cut Melania Trump some slack and gave her credit for the one thing her significant other can't f**k up. While the...

Jeans With A Window To Your Butt Are The Rear View We Never Wanted To Have

Ripped jeans are officially old news guys. Gone are the days of flashing your hairy knee caps, that kind of prudish behaviour just won't cut it anymore. No. Thanks to Vetements...

Size 12 Student Blasts H&M For 'Not Being Able To Breathe' In Size 16 Dress

The Great British High Street is renowned for its inability to agree on what exact measurements determine standard dress sizes, at times making us feel all kinds of sh*t about...

ASOS Have Apparently Ripped Off A Fashion Designer's Leather Jacket

You'd think a fashion brand as big as ASOS would have enough new, innovative designs of their own without having to poach a small designer's work, but clearly not, if their latest...

This Woman Fainted After Breaking A £34,000 Jade Bracelet

We've all had a bit of a boo boo in the shops before: accidentally dropping a bottle of Pimms in aisle three, getting a pricey ring stuck on your finger, ripping a skirt at the...

Get Ready To Scare Some Kids At The Pool With This Donald Trump Swimsuit

You know the feeling: it's a scorcher, you're at the pool, and you just wanna get a damn spot in that gorgeous cerulean water. We've got the perfect hack to bag you that spot...

A Lesson In How To Wear Converse, As Told By Tumblr

Sometimes our feet need a little let-up from the high heel life and nothing says comfort and style quite like a pair of lived in Converse. The humble lace up sneaker can transform...

Zach Miko Named First Plus-Sized Male Model For Agency IMG

It's been a great year for plus-sized women. More and more plus-sized models are dominating the fashion world and, just yesterday a plus-sized model Nadia Aboulhosn was featured...

All The Best Dressed Red Carpet Looks From The Met Gala 2016

All eyes were on New York City on Monday as the music and fashion elite (and Kim Kardashian) stepped out in force to attend the annual Met Gala. There was glitter galore as everyone...

Happy Birthday, Queen Elizabeth! Her Royal Highness' Top Style Moments

Today is a landmark day. Queen Elizabeth II turns 91, again. As we all know, when the Queen celebrates something, we all celebrate it. Any excuse to have a couple more G&Ts, right...

Reppin' The Tall Gals! Karlie Kloss's Style File

When you are John Galliano's muse and have Marc Jacobs naming a bag after you, that is when you know you have officially made it. Enter Karlie Kloss, the 6ft 2 model, coder, entre...

This Blue Ikea Bag Jockstrap Will Haunt Your Dreams

Most of us have items from Ikea spread throughout our homes, so why not have it under our clothes too? This Ikea bag jockstrap is the latest thing making the rounds on Instagram and...

Vagina Fashion Is Set To Be The Biggest Trend Of 2018, According To One NYFW Designer

Forget wearing your heart on your sleeve or sassy sayings on your Ts because 2018 fashion is about making a bolder statement than ever before. No longer will female-positive phrases...

If You Find Hairy One Piece Swimsuits Offensive, Look Away Now

Just when we thought strange-but-true swimwear had reached its peak (we reference the one with a solo sleeve), the hairy one piece rocks up ready to squash that theory. Yep, that...

This Woman Makes Vulva-shaped Jewellery Holders And They're The Perfect Feminist Statement

2017 will forever be remembered as the year the humble vagina was catapulted into Internet fame by way of 3D labia nails, vulva pendants and vagina fashion etc. etc. Now the female...

Are These Backless Pants The Worst Thing To Happen To Our Butts?

The fashion world never fails to shock, from furry crocs to dresses made of tape and er, meat, so it takes something truly hideous to really make us choke on our lunch. Like these...

Is It Just Me, Or Does London Fashion Week Suck?

Tomorrow marks the beginning on London Fashion Week, a bi-annual occasion where our great capital becomes saturated with the fashion-forward population, dressed to the nines in...

All The Best And Worst Looks From The BAFTA Awards 2016

This year's BAFTAs ceremony was a treat for the eyes, not only because Leonardo DiCaprio was there is all his suited glory, but because the ladies were looking FINE. We're happy...

10 Times Gigi Hadid Was #Goals In Every Way

If you haven't heard of Gigi Hadid, you must have been hiding under a rock for the past year, in a place where they don't deliver fashion mags. Gigi, daughter of Real Housewives...

New York Fashion Week AW16: The Street Style Outfits Giving Us All The Feels

New York fashion week lesson 1: How to look fashionable AF even if it's snowing. From elegant layering to road-sweeping flares and preppy knitwear, these ladies make Carrie Bradshaw's...

Selena Gomez Outfits: Her Style Game Through The Years

From Disney star to sass pot singer, Selena Gomez has carved a successful road to stardom - and she's not done bad in the sartorial stakes either. Ms Gomez we're loving your work...

Victoria Beckham's Style Through The Years: Her Wardrobe Evolution

As one half of brand Beckham, it goes without saying Victoria Beckham is one stylish lady, but just like the rest of us she's taken her time in finding her fashion feet - and...

Kate Middleton Style File: The Duchess' Best Dresses

Kate Middleton could teach us a thing or two about grace and decorum, but tbh we're more interested in her shining some light on her style secrets. Whether she's sweating it out...

Happy Christmas Jumper Day! Here's 10 Chic Ways To Style Your Festive Knit

It used to be the case that jolly, woolly Christmas jumpers were only allowed to come out of the depths of the attic for one day of the year and one day only. As soon as the turkey...

Ikea Have Responded To Balenciaga's Copycat Blue Tote Bag & It's Savage

If you reckon Balenciaga's bright blue leather tote looks familiar, then you're right as it looks very similar to a certain Swedish retailer famous for its moreish meatballs: Ikea...

32 Ways To Style A Denim Skirt, As Told By Pinterest

High waist, mid-length, and button down - just a few iterations of the denim skirt that's been a wardrobe must have for longer than we've been alive. But despite its longevity...

You Can Now Buy This Prada Paperclip For The Bargain Price of £140

Do you ever find yourself walking down the street on a blustery day and - uh oh! - that huge wad of fiddys sitting in your pocket has blown straight out of your pocket and all...