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30 little white dresses every woman needs

Home / Fashion / z[OLD] Shopping / 30 little white dresses every woman needs

If there's one suits-all shade to be seen in this season it's pure bright white.White has the ability to freshen up a relaxed denim look, smarten up a daytime outfit and transform...

16/06/2015

Luxury skincare: Precious products for beautiful skin

Home / Fashion / Fashion Designer

We all need a little skincare indulgence from time to time - and investing in premium skincare can sometimes make all the difference between a dull complexion or dazzling skin...

16/06/2015

The celebrities in love with high street fashion

Home / Fashion / Street Style / The celebrities in love with high street fashion

We all know that with fame comes money and with money comes a whole lot of designer freebies and expensive taste.But then there's those humble A-listers that can't keep away from...

16/06/2015

Origami skirts: Folded fashion

Home / Fashion / z[OLD] Shopping / Origami skirts: Paper folding fashion

We've observed a whole new craft on the runway this season with the origami silhouette and we can't wait to get cutting and sticking with this oriental trend. Origami skirts are a fun...

16/06/2015

Zooey Deschanel style file: Her hottest looks

Home / Fashion / Fashion News / Zooey Deschanel style file: Her hottest looks

She's everybody's favourite New Girl and girl-next-door, which is why stealing Zooey Deschanel's style is taking the top spot on our list of fashion to-dos.The actress' effortless...

16/06/2015

Punk fashion: Studs and spikes

Home / Fashion / Fashion News / Punk fashion: Studs and spikes

This season’s coolest trend is 90s grunge meets punk princess, so think Dennis the Menace stripes, leathers and skull prints aplenty.If you've been lusting for studs, spikes and...

16/06/2015

Independence Day: American style fashion

Home / Fashion / Fashion News / Independence Day: American style fashion

Nothing says Americana like a wardrobe stacked full of red, white and blue varsity pieces.We’ve rounded up the best stars and stripes, flag prints and stateside chic to add a...

16/06/2015

London Street Style July 2013

Home / Fashion / Street Style / Claire from London

It's July! And that means our wardrobes are having their annual summer make-over. From here on out it's all about the colour pop, the floor-skimming skirts and the maxi dresses...

16/06/2015

Bling Rings: Statement rings we love

Home / Fashion / Fashion Designer

If you like your jewellery statement and your rings with bling then this bling ring edit is for you.From cocktail ring knuckle dusters to animal magic, real deal gemstones and...

16/06/2015

Pretty pastel fashion: Sweet sorbet style

Home / Fashion / Fashion News / Pretty pastels: Sweet sorbet style

You don’t always have to go for all-out colour, soft sorbet shades never fail to give your look a feminine twist with a powdery finish.Think lemon sherbet, candy floss and parma...

16/06/2015

Hot watches: New fashion watches we want

Home / Fashion / Accessories / Hot watches: New fashion watches we want

We've always got time for fashion. And we've always got seconds to spare for a style savvy timepiece.Whether you like your wrist candy bulky and mannish or barely there, we've...

16/06/2015

Camouflage: Army print style

Home / Fashion / Fashion News / Camouflage: Army print style

Army cadets are go! Drop down and give us 10, the military trend is hot once more.Rihanna's River Island autumn winter 2013 collection was packed full of androgynous camo crops...

16/06/2015

100 party dresses: Disco fever

Home / Fashion / Fashion News / 100 party dresses: Disco fever

T'is the season to shop till we drop and boy aren’t we glad about it! At this time of year we've got a licence to spend and party dresses are just about our fave thing to bulk buy...

16/06/2015

Easy hairstyles for long hair

Home / Fashion

Easy hairstyles for long hair

16/06/2015

Golden Globes 2014: Red carpet fashion highlights

Home / Fashion / Fashion News / Golden Globes 2014: Red carpet fashion highlights

The awards season officially kicked off on Sunday evening with the 71st Golden Globes Awards Ceremony - and we couldn't have been more excited.Hosts Tina Fey and Amy Poehler stole...

16/06/2015

London Street Style May 2014

Home / Fashion / Street Style / London Street Style May 2014

Is it summer yet? The jackets are getting lighter, accessories are go and festival fashion is well and truly on our style radar. Now all we need is the sunshine. From stacker...

16/06/2015

Prince George Turns 1: His Year In Pictures

Home / Fashion / Prince George Turns 1: His Year In Pictures

Happy Birthday, Prince George! The adorable son of Kate Middleton and Prince William has been stealing hearts ever since he burst onto the scene 12 months ago. Seriously, the...

16/06/2015

London Street Style September 2014

Home / Fashion / Street Style / London Street Style September 2014

Hold up, where HAS the time gone? Summer is almost over, September has arrived with aplomb and London's most fashionable are on call to give us all their top tips in transeasonal...

16/06/2015

London Street Style 2014: Autumn Layering

Home / Fashion / Street Style / Jiois from Italy

As autumn gets underway there's only one trend to try - layering. From pairing your summer dresses with winter scarves to sweaters teamed with shorts, the options are endless...

16/06/2015

SoFeminine Top Picks: 20 Netflix Movies To Watch Over Christmas

Home / Fashion / SoFeminine Top Picks: 20 Netflix Movies To Watch Over Christmas

Over 2000 movies on Netflix and nothing to watch? Don't worry, we've got you covered. From action to children's movies, musicals to massive blockbusters, check out of top picks...

16/06/2015